Description
SWOT ANALYSIS OF LION BEER
Lion Beer
Parent Company
Kirin Holdings
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The One Beer
Lion Beer is a full-bodied, hoppy brew with a hint of sweetness. This solid, traditional New Zealand beer has a malty aroma and a nutty, USP biscuit note
STP
Segment
Young and mid aged drinking population
Target Group
Party beer for youth
A distinctive, full-bodied beer, first known as 'Imperial Draught Ale', before being nicknamed 'The Brown Bomber' by servicemen in the Positioning forties
SWOT Analysis
1. Strong customer and brand loyalty across the world 2. Market leader in Australian and New Zealand beer segment 3. Very Differentiated brand. Brands in over 90 countries. 4. Global brand/pioneer of international strategy. Has made Strength acquisitions with national breweries.
1. Intense competition means limited market share Weakness 2. Penetration in the market is low no easy availability
Opportunity
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Spending power for such premium products amongst the consumer
is increasing 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases.
Competition
1. Steinlager Classic 2. Stella Artois Legere Competitors 3.Corona
doc_772919763.docx
SWOT ANALYSIS OF LION BEER
Lion Beer
Parent Company
Kirin Holdings
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The One Beer
Lion Beer is a full-bodied, hoppy brew with a hint of sweetness. This solid, traditional New Zealand beer has a malty aroma and a nutty, USP biscuit note
STP
Segment
Young and mid aged drinking population
Target Group
Party beer for youth
A distinctive, full-bodied beer, first known as 'Imperial Draught Ale', before being nicknamed 'The Brown Bomber' by servicemen in the Positioning forties
SWOT Analysis
1. Strong customer and brand loyalty across the world 2. Market leader in Australian and New Zealand beer segment 3. Very Differentiated brand. Brands in over 90 countries. 4. Global brand/pioneer of international strategy. Has made Strength acquisitions with national breweries.
1. Intense competition means limited market share Weakness 2. Penetration in the market is low no easy availability
Opportunity
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Spending power for such premium products amongst the consumer
is increasing 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases.
Competition
1. Steinlager Classic 2. Stella Artois Legere Competitors 3.Corona
doc_772919763.docx