Description
SWOT ANALYSIS OF LINDT CHOCOLATES
Lindt Chocolates
Parent Company
Lindt
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Master Swiss Chocolatier since 1845
USP
Finest cocoa used for preparing finest chocolates
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Best chocolate maker with best cocoa and ingredients used
SWOT Analysis
1.Global brand ambassador 2.Excellent brand name and brand presence 3.High brand loyalty 4.Great taste and packaging Strength 4.Highly regarded as a global chocolate brand
1.Expensive chocolates Weakness 2.Not easily available
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Toblerone 2.Ghirardelli Competitors 3.Ferror Rocher
doc_904999176.docx
SWOT ANALYSIS OF LINDT CHOCOLATES
Lindt Chocolates
Parent Company
Lindt
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Master Swiss Chocolatier since 1845
USP
Finest cocoa used for preparing finest chocolates
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Best chocolate maker with best cocoa and ingredients used
SWOT Analysis
1.Global brand ambassador 2.Excellent brand name and brand presence 3.High brand loyalty 4.Great taste and packaging Strength 4.Highly regarded as a global chocolate brand
1.Expensive chocolates Weakness 2.Not easily available
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Toblerone 2.Ghirardelli Competitors 3.Ferror Rocher
doc_904999176.docx