Description
SWOT ANALYSIS OF LINDE GROUP

Linde Group

Parent Company

Linde Group

Category

Diversified Chemical

Sector

Industrial Products

Tagline/ Slogan

-

USP

Part of world’s largest industrial gas company

STP

Fine & specialty chemicals, Base & petrochemicals, Pharma & biotech Segment and Refining

Target Group

Healthcare industry, energy requirements, gas products

Positioning

Cost efficient sustainable solutions to customers

SWOT Analysis

1. Offers complete portfolio of industrial and specialty gases and applications to support chemical production processes 2. Focused on innovative solutions engineered to improve safety, enhance quality and reduce environmental impact 3. Experts in Inerting, purging & blanketing 4. Presence in water treatment sector 5. Over 60,000 employees form a huge workforce with expertise for the company 6. Through international collaboration and partnerships, it has its Strength presence in 100 countries

1. The fluctuation in economic condition affects the industry 2. Production cost affected by the increasing cost of production of industrial gases Weakness 3. Growth of the business limited by raising debt

1. Innovations such as alternatives to carcinogenic solvents attracting customers by offering environment friendly solutions Opportunity 2. To thrive on cost efficient modular and hardware footprints

3. Requirements to meet stringent energy targets by customers 4. Owners of largest helium facility

1. Increase inclination towards shale gas and by products 2. Threat of further decrease in production margin Threats 3. High levels of sovereign debt worldwide, currency fluctuations

Competition

1. Air Liquide SA 2. Air Products and Chemicals, Inc. 3. Airgas, Inc. Competitors 4. Praxair, Inc.



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