Description
SWOT ANALYSIS OF LIMCA
Limca
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Lime n Lemoni; Doobo taazgi mein
USP
No.1 Sparkling Drink in the Cloudy lemon Segment
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Provider of Freshness
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.Brand Trust in India
Weakness
1.Aerated drinks not popular with health conscious people
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition Opportunity 5.Flavor Options
1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people
Competition
1. Mirinda Lemon 2. Duke's lemonade 3. Nimbooz 4. Minute Maid Lemon Competitors 5. Local lemondade players
doc_366314697.docx
SWOT ANALYSIS OF LIMCA
Limca
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Lime n Lemoni; Doobo taazgi mein
USP
No.1 Sparkling Drink in the Cloudy lemon Segment
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Provider of Freshness
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.Brand Trust in India
Weakness
1.Aerated drinks not popular with health conscious people
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition Opportunity 5.Flavor Options
1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people
Competition
1. Mirinda Lemon 2. Duke's lemonade 3. Nimbooz 4. Minute Maid Lemon Competitors 5. Local lemondade players
doc_366314697.docx