Description
SWOT ANALYSIS OF LIDL
LIDL
Parent Company
Schwarz Gruppe
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Where quality is cheaper
USP
Quality goods at affordable prices. STP
Price sensitive customers who usually have a limited budget whilst Segment shopping or choose to buy mediocre quality products.
Target Group
Households
Positioning
A go-to shop for any grocery needs. SWOT Analysis
1. Has private labels and a good range of other branded products too. 2. Strong online presence and online selling. 3. Placement, they build in deprived areas where cheap food is required. They sell reasonable food that appeal to all incomes. 4. Open on Sundays and holidays. Strength 5. Has over 10,000 stores across Europe
1.Still relatively small as compared to other brands 2. Hasn’t been able to impact globally as there are a few other chain Weakness stores
1.To gain a further strong hold in European markets Opportunity 2. Expanding into growing economies like Africa, Asia etc
1. International expansion of other brand would increase competition 2. Price war with other retail chains brands Threats 3. Change of Govt policies and regulations in the retail industry Competition
1.ALDI 2.Netto Competitors 3.Biedronka
doc_494517902.docx
SWOT ANALYSIS OF LIDL
LIDL
Parent Company
Schwarz Gruppe
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Where quality is cheaper
USP
Quality goods at affordable prices. STP
Price sensitive customers who usually have a limited budget whilst Segment shopping or choose to buy mediocre quality products.
Target Group
Households
Positioning
A go-to shop for any grocery needs. SWOT Analysis
1. Has private labels and a good range of other branded products too. 2. Strong online presence and online selling. 3. Placement, they build in deprived areas where cheap food is required. They sell reasonable food that appeal to all incomes. 4. Open on Sundays and holidays. Strength 5. Has over 10,000 stores across Europe
1.Still relatively small as compared to other brands 2. Hasn’t been able to impact globally as there are a few other chain Weakness stores
1.To gain a further strong hold in European markets Opportunity 2. Expanding into growing economies like Africa, Asia etc
1. International expansion of other brand would increase competition 2. Price war with other retail chains brands Threats 3. Change of Govt policies and regulations in the retail industry Competition
1.ALDI 2.Netto Competitors 3.Biedronka
doc_494517902.docx