Description
SWOT ANALYSIS OF LIBERTY SHOES
Liberty Shoes
Parent Company
Liberty Shoes Limited
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
A feeling called liberty; Come express yourself
USP
Stylish Footwear STP
Segment
Full Market Coverage in Income
Target Group
Liberated Youth which prefers fashionable footwear
Positioning
Stylish Freedom for Movement SWOT Analysis
1.Wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets 2.HumanTech Centers i.e. Liberty is high in Research and Development 3.Old Established Brand with huge popularity 4. Among the top 5 leather footwear Manufacturers in the world 5. Good advertising and branding through TVCs and print ads Strength 6. Has popular sub-brands like Coolers, Force10, Senorita, Gliders
1.Has limited franchise presence as compared to some other footwear brands Weakness 2. Lacks global presence, which can be a huge potential segment
1. Has increased reach in Southern India but with more number of Opportunity franchisee stores has an opportunity to increase reach PAN India
2. In India, People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size 3. Global expansion would help in brand building and sales
1.Intense Competition form existing brands 2.Commoditization if fashion footwear not differentiated well Threats 3.Constantly changing footwear technology and fashion Competition
1.Metro Shoes 2.Bata 3. Nike 4. Adidas Competitors 5. Puma
doc_692683381.docx
SWOT ANALYSIS OF LIBERTY SHOES
Liberty Shoes
Parent Company
Liberty Shoes Limited
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
A feeling called liberty; Come express yourself
USP
Stylish Footwear STP
Segment
Full Market Coverage in Income
Target Group
Liberated Youth which prefers fashionable footwear
Positioning
Stylish Freedom for Movement SWOT Analysis
1.Wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets 2.HumanTech Centers i.e. Liberty is high in Research and Development 3.Old Established Brand with huge popularity 4. Among the top 5 leather footwear Manufacturers in the world 5. Good advertising and branding through TVCs and print ads Strength 6. Has popular sub-brands like Coolers, Force10, Senorita, Gliders
1.Has limited franchise presence as compared to some other footwear brands Weakness 2. Lacks global presence, which can be a huge potential segment
1. Has increased reach in Southern India but with more number of Opportunity franchisee stores has an opportunity to increase reach PAN India
2. In India, People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size 3. Global expansion would help in brand building and sales
1.Intense Competition form existing brands 2.Commoditization if fashion footwear not differentiated well Threats 3.Constantly changing footwear technology and fashion Competition
1.Metro Shoes 2.Bata 3. Nike 4. Adidas Competitors 5. Puma
doc_692683381.docx