Description
SWOT ANALYSIS OF LIBERTY PUZZLES
Liberty Puzzles
Parent Company
Liberty Puzzles
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Finely crafted wooden jigsaws
USP
Puzzles with their signature whimsy piece in the shape of an eagle
STP
Segment
Adults and children
Target Group
Puzzle-lovers
Positioning
Challenging and unique puzzles, with artist-designed pieces
SWOT Analysis
1.Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes 2.Excellent brand awareness and recall amongst puzzle-lovers 3.Highly efficient shipping of products as it is completely outsourced to Amazon 4.High product differentiation due to the creative manner in which the Strength puzzle pieces are cut
1.Distribution is restricted to museums and certain book shops in the USA 2.Puzzles are very expensive compared to the normal puzzles Weakness 3.Lack of diversification into other toys
1.Expand to markets beyond USA by using online channels Opportunity 2.Diversify into other toys and 3-d puzzles
1.Market trend is moving towards 3-D models 2.Increasing variety of puzzles in other forms which are more engaging and much cheaper Threats 3. Digital puzzles pose a threat as they are much cheaper and faster to
get
Competition
1. Artifact Puzzles Competitors 2. Fisher-price
doc_575596061.docx
SWOT ANALYSIS OF LIBERTY PUZZLES
Liberty Puzzles
Parent Company
Liberty Puzzles
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Finely crafted wooden jigsaws
USP
Puzzles with their signature whimsy piece in the shape of an eagle
STP
Segment
Adults and children
Target Group
Puzzle-lovers
Positioning
Challenging and unique puzzles, with artist-designed pieces
SWOT Analysis
1.Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes 2.Excellent brand awareness and recall amongst puzzle-lovers 3.Highly efficient shipping of products as it is completely outsourced to Amazon 4.High product differentiation due to the creative manner in which the Strength puzzle pieces are cut
1.Distribution is restricted to museums and certain book shops in the USA 2.Puzzles are very expensive compared to the normal puzzles Weakness 3.Lack of diversification into other toys
1.Expand to markets beyond USA by using online channels Opportunity 2.Diversify into other toys and 3-d puzzles
1.Market trend is moving towards 3-D models 2.Increasing variety of puzzles in other forms which are more engaging and much cheaper Threats 3. Digital puzzles pose a threat as they are much cheaper and faster to
get
Competition
1. Artifact Puzzles Competitors 2. Fisher-price
doc_575596061.docx