Description
SWOT ANALYSIS OF LG UPLUS
LG Uplus
Parent Company
LG GROUP
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
LTE, it's always LG
LG U+ completes nationwide LTE coverage in Korea – an unmatched USP achievement.
STP
It offers
Segment
? ? ? ?
wireless Internet service, mobile commerce services and the company provides mobile telecommunication network technology network infrastructure setup
Target Group
Individuals and Enterprise
LG Telecom became one of the first companies to launch a commercial Positioning 3G service using PCS technology.
SWOT Analysis
1. Online growth helping to increase revenues Strength 2. Competitive Pricing helping to retain customers
1. Bad communication causing loss of customers Weakness 2. Low market share in its primary market
Opportunity
1. Innovation helping to come up with better products
1. Economic slowdown impacting revenues Threats 2. Price wars leading to pricing pressures
Competition
1.KT Competitors 2.SK Corporation
doc_690061034.docx
SWOT ANALYSIS OF LG UPLUS
LG Uplus
Parent Company
LG GROUP
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
LTE, it's always LG
LG U+ completes nationwide LTE coverage in Korea – an unmatched USP achievement.
STP
It offers
Segment
? ? ? ?
wireless Internet service, mobile commerce services and the company provides mobile telecommunication network technology network infrastructure setup
Target Group
Individuals and Enterprise
LG Telecom became one of the first companies to launch a commercial Positioning 3G service using PCS technology.
SWOT Analysis
1. Online growth helping to increase revenues Strength 2. Competitive Pricing helping to retain customers
1. Bad communication causing loss of customers Weakness 2. Low market share in its primary market
Opportunity
1. Innovation helping to come up with better products
1. Economic slowdown impacting revenues Threats 2. Price wars leading to pricing pressures
Competition
1.KT Competitors 2.SK Corporation
doc_690061034.docx