Description
SWOT ANALYSIS OF LG DISPLAY
LG Display Parent Company Category Sector Tagline/ Slogan USP LG Electronics Co. Ltd Consumer electronics IT and Technology Life’s Good Innovative products at reasonable places STP Thin film transistor liquid crystal display (TFT-LCD) panels. It also manufactures organic light emitting diode (OLED) panels and flexible Segment Target Group Positioning displays Smartphone manufacturers, TV manufacturers Positioned as a brand that uses innovation to make life simpler SWOT Analysis 1. Strong employee base of 50,000+ people 2. Strong rate of growth due to stable marketing policies 3. Strong customer base, comprising LG Electronics, Apple, Hewlett-Packard, Toshiba, Dell, Philips Electronics, Skyworth, TPV, Sony Electronics and Acer 4. Strong global presence, throughout Asia, Europe, the US and Mexico 5. It is one of the worlds largest LCD panel maker Strength 6. Good brand visibility and recall due to prominent name due to advertising 1. Recurring loss and financial instability is a concern 2. Loss of trust and brand image due to fine by Europe for fixing
Weakness
price of LCD panels 3. High employee turnover 1. Growing demand for smartphones and flat screen televisions 2. More penetration in global markets specially in emerging economies 1. Many of its current customers are opting for in-house production of screens 2. Ongoing legal proceedings and fines for fixing prices of LCD panels in the Asian market Competition 1. AU Optronics Corporation 2. Chimei Innolux Corporation 3. Chung Hwa Picture Tubes Ltd. 4. Hitachi, Ltd. 5. Samsung Display Co. Ltd. 6. Hydis Technologies Co. Ltd. 7. Sharp Corporation Competitors 8. Panasonic LCD
Opportunity
Threats
doc_641158732.docx
SWOT ANALYSIS OF LG DISPLAY
LG Display Parent Company Category Sector Tagline/ Slogan USP LG Electronics Co. Ltd Consumer electronics IT and Technology Life’s Good Innovative products at reasonable places STP Thin film transistor liquid crystal display (TFT-LCD) panels. It also manufactures organic light emitting diode (OLED) panels and flexible Segment Target Group Positioning displays Smartphone manufacturers, TV manufacturers Positioned as a brand that uses innovation to make life simpler SWOT Analysis 1. Strong employee base of 50,000+ people 2. Strong rate of growth due to stable marketing policies 3. Strong customer base, comprising LG Electronics, Apple, Hewlett-Packard, Toshiba, Dell, Philips Electronics, Skyworth, TPV, Sony Electronics and Acer 4. Strong global presence, throughout Asia, Europe, the US and Mexico 5. It is one of the worlds largest LCD panel maker Strength 6. Good brand visibility and recall due to prominent name due to advertising 1. Recurring loss and financial instability is a concern 2. Loss of trust and brand image due to fine by Europe for fixing
Weakness
price of LCD panels 3. High employee turnover 1. Growing demand for smartphones and flat screen televisions 2. More penetration in global markets specially in emerging economies 1. Many of its current customers are opting for in-house production of screens 2. Ongoing legal proceedings and fines for fixing prices of LCD panels in the Asian market Competition 1. AU Optronics Corporation 2. Chimei Innolux Corporation 3. Chung Hwa Picture Tubes Ltd. 4. Hitachi, Ltd. 5. Samsung Display Co. Ltd. 6. Hydis Technologies Co. Ltd. 7. Sharp Corporation Competitors 8. Panasonic LCD
Opportunity
Threats
doc_641158732.docx