Description
SWOT ANALYSIS OF LG CORPORATION
LG Corp
Parent Company
LG Corp
Category
Conglomerate
Sector
Chemicals, Electronics and telecommunication
Tagline/ Slogan
Life’s good
Quality products with due importance to Global, Tomorrow, Energy, USP Humanity and Technology STP
Petrochemicals, electronic materials, pharmaceuticals, consumer electronic products, commodity trading, telecommunication, home Segment appliances and sports management
Domestic consumer durables, mobile phones, Industries seeking energy solutions, Industries users of semiconductor wafers, Photo optic industries, Consumers of cross and simple polymers (Paint and Target Group coating industries)
Positioning
A true global leader in digital world with technology and innovation SWOT Analysis
1. Employs more than 210,000 people and has operations in Europe, Asia Pacific, Middle East, Africa and America apart from Korea 2. Association with various companies abroad strengthens the company's position 3. Diversified business operations 4. Trusted and proven brand with a high recollection value 5. Independent subsidiary model – with better adaptation to local markets in the countries they are operating in 6. CSR activities to ensure cleaner environment and happier people Strength 7. Strong marketing and branding make it a strong popular brand.
Celebrity endorsements worldwide as well as sponsorship of global sporting and lifestyle events make LG a high recall brand
1. LG's declining performance in Korea 2. Declining performance in mobile industry sector is a concern 3. Increasing expenses in raw materials, especially in consumer Weakness durables and telecommunication sectors
1. Expansion of natural resources business in the Middle East and South America 2. Diversified use of Palm oil increases the scope for Palm plantation business 3. Fast growth of consumer and home appliances sector in emerging Opportunity economies
1. Constant disturbances with North Korea a cause of concern 2. Inflexible labor market in South Korea 3. Economic fluctuations 4. Intense competition in home appliances and mobile sector 5. forfeited products and other local manufacturers in semiconductors Threats and electronic goods Competition
1. Samsung Corporation 2. Sony corporation 3. Reliance Industries Ltd 4. Daewoo international 5. SK group Competitors 6. Hyundai Corporation
doc_324731731.docx
SWOT ANALYSIS OF LG CORPORATION
LG Corp
Parent Company
LG Corp
Category
Conglomerate
Sector
Chemicals, Electronics and telecommunication
Tagline/ Slogan
Life’s good
Quality products with due importance to Global, Tomorrow, Energy, USP Humanity and Technology STP
Petrochemicals, electronic materials, pharmaceuticals, consumer electronic products, commodity trading, telecommunication, home Segment appliances and sports management
Domestic consumer durables, mobile phones, Industries seeking energy solutions, Industries users of semiconductor wafers, Photo optic industries, Consumers of cross and simple polymers (Paint and Target Group coating industries)
Positioning
A true global leader in digital world with technology and innovation SWOT Analysis
1. Employs more than 210,000 people and has operations in Europe, Asia Pacific, Middle East, Africa and America apart from Korea 2. Association with various companies abroad strengthens the company's position 3. Diversified business operations 4. Trusted and proven brand with a high recollection value 5. Independent subsidiary model – with better adaptation to local markets in the countries they are operating in 6. CSR activities to ensure cleaner environment and happier people Strength 7. Strong marketing and branding make it a strong popular brand.
Celebrity endorsements worldwide as well as sponsorship of global sporting and lifestyle events make LG a high recall brand
1. LG's declining performance in Korea 2. Declining performance in mobile industry sector is a concern 3. Increasing expenses in raw materials, especially in consumer Weakness durables and telecommunication sectors
1. Expansion of natural resources business in the Middle East and South America 2. Diversified use of Palm oil increases the scope for Palm plantation business 3. Fast growth of consumer and home appliances sector in emerging Opportunity economies
1. Constant disturbances with North Korea a cause of concern 2. Inflexible labor market in South Korea 3. Economic fluctuations 4. Intense competition in home appliances and mobile sector 5. forfeited products and other local manufacturers in semiconductors Threats and electronic goods Competition
1. Samsung Corporation 2. Sony corporation 3. Reliance Industries Ltd 4. Daewoo international 5. SK group Competitors 6. Hyundai Corporation
doc_324731731.docx