Description
SWOT ANALYSIS OF LEVER AYUSH
Lever Ayush
Parent Company
HUL
Category
FMCG
Sector
Personal Care& Health Care Products
Tagline/ Slogan
Truth of ayurveda proof of science
Ayush is a unique combination of the Truth of Ayurveda with the USP Proof of Science
STP
Segment
Personal Care & Health Care Products
Target Group
New generation of Indians
Through Ayush, the new generation of Indians can rediscover Positioning everyday health and vitality through customized Ayurvedic solutions
SWOT Analysis
1. Products born of the eternal truth of Ayurveda and the proof of performance through modern science 2. Ayush Therapy range is endorsed by AryaVaidya Pharmacy (Coimbatore), one of India’s most reputed houses of Ayurveda 3. Lever Ayush has five categories across health care and personal care range 4. Free from harmful levels of heavy metals like Arsenic, Mercury and Strength Lead; Pesticides and Bacterial contamination
1. Limited to premium urban centres Weakness 2. Intense competition
Opportunity
1. Lever Ayush was a result of 'Project Millennium', the decade-old exercise undertaken by HUL to identify new business opportunities in
the consumer goods segment 2.Creating more awareness of the goodness of Ayurveda towards fighting problems such as blood pressure, diabetes, obesity and heart diseases 3. Can market further on the fact that it is created by HUL and endorsed by Ayurvedic experts
1. It is rumored that HUL will exit Ayush, since the model is no longer profitable for the company 2. Franchisee model for centers using the products not successful Threats 3.Only an urban market phenomenon
Competition
1.Shahnaz Husain Beauty Products 2.Lakme Competitors 3. Ponds
doc_153768139.docx
SWOT ANALYSIS OF LEVER AYUSH
Lever Ayush
Parent Company
HUL
Category
FMCG
Sector
Personal Care& Health Care Products
Tagline/ Slogan
Truth of ayurveda proof of science
Ayush is a unique combination of the Truth of Ayurveda with the USP Proof of Science
STP
Segment
Personal Care & Health Care Products
Target Group
New generation of Indians
Through Ayush, the new generation of Indians can rediscover Positioning everyday health and vitality through customized Ayurvedic solutions
SWOT Analysis
1. Products born of the eternal truth of Ayurveda and the proof of performance through modern science 2. Ayush Therapy range is endorsed by AryaVaidya Pharmacy (Coimbatore), one of India’s most reputed houses of Ayurveda 3. Lever Ayush has five categories across health care and personal care range 4. Free from harmful levels of heavy metals like Arsenic, Mercury and Strength Lead; Pesticides and Bacterial contamination
1. Limited to premium urban centres Weakness 2. Intense competition
Opportunity
1. Lever Ayush was a result of 'Project Millennium', the decade-old exercise undertaken by HUL to identify new business opportunities in
the consumer goods segment 2.Creating more awareness of the goodness of Ayurveda towards fighting problems such as blood pressure, diabetes, obesity and heart diseases 3. Can market further on the fact that it is created by HUL and endorsed by Ayurvedic experts
1. It is rumored that HUL will exit Ayush, since the model is no longer profitable for the company 2. Franchisee model for centers using the products not successful Threats 3.Only an urban market phenomenon
Competition
1.Shahnaz Husain Beauty Products 2.Lakme Competitors 3. Ponds
doc_153768139.docx