Description
SWOT ANALYSIS OF LESHA INDUSTRIES

Lesha Industries

Parent Company

Lesha Industries

Category

Diversified Metals & Mining

Sector

Steel Trading

Tagline/ Slogan

-

USP

Strong operations and systematic manufacturing processes

STP

Segment

Steel manufacturers and buyers

Target Group

Corporates and business houses

Positioning

Provides steel trading and allied services

SWOT Analysis

1. Diversified businessin the steel and mining industry 2. Operations are performed systematically 3. Good sustainable financial performance with an opportunity to grow further Strength 4. Strong presence in Indian and a valuable company

1. Does not own any resource it trades in 2. Minimal synergy among its core businesses – steel trading and IT Weakness solutions

1.Mushrooming of mini steel plants using Directly Reduced Iron Opportunity 2. Global expansion by tie-ups with other companies globally

1. The producers and buyers setting up trading groups of their own 2. Stagnant growth in steel demand Threats 3. E-Trading of steel

Competition

Competitors

1. Hisar Metal Industries

2. Alliance Integrated Metaliks 3. Shivalik Bimetal Controls



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