Description
SWOT ANALYSIS OF LEO BURNETT WORLDWIDE
Leo Burnett Worldwide
Parent Company
Leo Burnett Advertising Company
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
It’s not only the work that defines Leo Burnett but also its people
USP
Subsidiary of Leo Burnett worldwide
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Full service advertising agency that offers end to end solutions
SWOT Analysis
1. Strong operations in ove 80 countries 2. Under the strong brand name of Leo Burnett 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. Experience workforce with expertise having over 8,000 employees
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.FCB Ulka Advertising 2.Mudra Communications Competitors 3.Publicis Group
doc_611097817.docx
SWOT ANALYSIS OF LEO BURNETT WORLDWIDE
Leo Burnett Worldwide
Parent Company
Leo Burnett Advertising Company
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
It’s not only the work that defines Leo Burnett but also its people
USP
Subsidiary of Leo Burnett worldwide
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Full service advertising agency that offers end to end solutions
SWOT Analysis
1. Strong operations in ove 80 countries 2. Under the strong brand name of Leo Burnett 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. Experience workforce with expertise having over 8,000 employees
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.FCB Ulka Advertising 2.Mudra Communications Competitors 3.Publicis Group
doc_611097817.docx