Description
SWOT ANALYSIS OF LENOVO
Lenovo
Parent Company
Legend Holding
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
For those who do
USP
Sturdy and robust product at economical price
STP
Segment
China, Middle East Countries, Africa, India
Small and medium size enterprises, Public Sector Divisions, Students Target Group and home makers who need systems for their daily work
Positioning
Building new products at affordable prices
SWOT Analysis
1. It manages its cost very effectively, to achieve high effectiveness with innovative leadership 2. Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead 3. Strategic alliance with suppliers 4. Lenovo is very quick at responsiveness, they have 24*7 technical support centres Strength 5. They have strong R&D, which they have taken over from IBM
1. Unable to maintain sustained growth rate in all market segment, it focused on China only in the past 2. Market share growth is slow due to competition; Fake products/ Weakness imitations affects sales
1. Increasing global demand for PC 2. Specialty shops proving one stop platform for distribution 3. Government organizations increasing their spending on IT Opportunity 4. Internet boom
5. Increasing product portfolios/ product lines
1. Competition threat from both local and international markets/ Price war 2. Software piracy and clone market 3. Emerging small firms Threats 4. International competitors forming alliances with local competitors
Competition
1. Hewlett-Packard 2. Toshiba 3. Apple 4. Dell Competitors 5. Acer
doc_429674294.docx
SWOT ANALYSIS OF LENOVO
Lenovo
Parent Company
Legend Holding
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
For those who do
USP
Sturdy and robust product at economical price
STP
Segment
China, Middle East Countries, Africa, India
Small and medium size enterprises, Public Sector Divisions, Students Target Group and home makers who need systems for their daily work
Positioning
Building new products at affordable prices
SWOT Analysis
1. It manages its cost very effectively, to achieve high effectiveness with innovative leadership 2. Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead 3. Strategic alliance with suppliers 4. Lenovo is very quick at responsiveness, they have 24*7 technical support centres Strength 5. They have strong R&D, which they have taken over from IBM
1. Unable to maintain sustained growth rate in all market segment, it focused on China only in the past 2. Market share growth is slow due to competition; Fake products/ Weakness imitations affects sales
1. Increasing global demand for PC 2. Specialty shops proving one stop platform for distribution 3. Government organizations increasing their spending on IT Opportunity 4. Internet boom
5. Increasing product portfolios/ product lines
1. Competition threat from both local and international markets/ Price war 2. Software piracy and clone market 3. Emerging small firms Threats 4. International competitors forming alliances with local competitors
Competition
1. Hewlett-Packard 2. Toshiba 3. Apple 4. Dell Competitors 5. Acer
doc_429674294.docx