Description
SWOT ANALYSIS OF LEND LEASE CORPORATION LIMITED
Lend Lease Corporation Limited
Parent Company
Lend Lease Group
Category
Property development, investment and construction
Sector
Real Estate
One of the world’s leading fully integrated property and infrastructure Tagline/ Slogan solutions providers
USP
Innovativeness and customer centric approach
STP
Real estate Operations primarily in Australia, Asia, UK, Europe, Middle Segment East and US
Target Group
Corporates, high and medium income groups
Positioning
Flexible and creative capital approach
SWOT Analysis
1. Over 50 years of experience 2. Strong global presence due to international tieups and penetration 3. Well diversified portfolio of assets 4. Growing in the public and private sector through acquisitions, especially in Australia Strength 5. Strong brand presence and financial stability
1.Vulnerable to various local economies which is a concern Weakness 2.Uncertainty and fluctuations in asset values are high
1.Higher retail growth in developing countries 2.Scraping of house density laws Opportunity 3.Growing green building construction
1.Fragile economic condition of UK 2.Skilled labour shortage Threats 3.Fluctuating interest rates
Competition
1.CBRE Group 2.Jones Lang LaSalle Incorporated Competitors 3.Abacus Property Group
doc_373873703.docx
SWOT ANALYSIS OF LEND LEASE CORPORATION LIMITED
Lend Lease Corporation Limited
Parent Company
Lend Lease Group
Category
Property development, investment and construction
Sector
Real Estate
One of the world’s leading fully integrated property and infrastructure Tagline/ Slogan solutions providers
USP
Innovativeness and customer centric approach
STP
Real estate Operations primarily in Australia, Asia, UK, Europe, Middle Segment East and US
Target Group
Corporates, high and medium income groups
Positioning
Flexible and creative capital approach
SWOT Analysis
1. Over 50 years of experience 2. Strong global presence due to international tieups and penetration 3. Well diversified portfolio of assets 4. Growing in the public and private sector through acquisitions, especially in Australia Strength 5. Strong brand presence and financial stability
1.Vulnerable to various local economies which is a concern Weakness 2.Uncertainty and fluctuations in asset values are high
1.Higher retail growth in developing countries 2.Scraping of house density laws Opportunity 3.Growing green building construction
1.Fragile economic condition of UK 2.Skilled labour shortage Threats 3.Fluctuating interest rates
Competition
1.CBRE Group 2.Jones Lang LaSalle Incorporated Competitors 3.Abacus Property Group
doc_373873703.docx