Description
SWOT ANALYSIS OF LEMON TREE HOTELS
Lemon Tree Hotels
Parent Company
Lemon Tree Hotels
Category
Hotels and resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Lowest Rates Guaranteed ; A Refreshing Concept
It is India’s first, largest and finest chain of Youthful, spirited, efficient USP and growing upscale hotels and resorts.
STP
Segment
Mid Market & Upscale
Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Target Group Travelers (Lemon Tree Premier)
An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing Positioning experience.
SWOT Analysis
1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels 2. The Hotel has a cozy and homely felling about it which is something customer’s like 3. Indian cultural and geographical diversity pulls tourism 4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people 5. The Lemon tree group believes in providing the ultimate refreshing Strength experience. They produce their own soaps and shampoos
1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata 2. Newer in the industry hence less market share Weakness 3. Lesser in terms of hospitality experience compared to market leaders
1. MICE (Meetings, Incentives, Conferences & Exhibitions ) – Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held Opportunity 2. Mid Market Hotels are receiving Increasing Government support 3.The Lemon Tree group are small affordable hotels hence providing
the ideal option of a weekend get away
1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by Threats already existing players due to the high initial investment
Competition
1.Ista 2.Vivanta 3.Westin Competitors 4 Sarovar Premier
doc_588481727.docx
SWOT ANALYSIS OF LEMON TREE HOTELS
Lemon Tree Hotels
Parent Company
Lemon Tree Hotels
Category
Hotels and resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Lowest Rates Guaranteed ; A Refreshing Concept
It is India’s first, largest and finest chain of Youthful, spirited, efficient USP and growing upscale hotels and resorts.
STP
Segment
Mid Market & Upscale
Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Target Group Travelers (Lemon Tree Premier)
An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing Positioning experience.
SWOT Analysis
1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels 2. The Hotel has a cozy and homely felling about it which is something customer’s like 3. Indian cultural and geographical diversity pulls tourism 4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people 5. The Lemon tree group believes in providing the ultimate refreshing Strength experience. They produce their own soaps and shampoos
1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata 2. Newer in the industry hence less market share Weakness 3. Lesser in terms of hospitality experience compared to market leaders
1. MICE (Meetings, Incentives, Conferences & Exhibitions ) – Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held Opportunity 2. Mid Market Hotels are receiving Increasing Government support 3.The Lemon Tree group are small affordable hotels hence providing
the ideal option of a weekend get away
1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by Threats already existing players due to the high initial investment
Competition
1.Ista 2.Vivanta 3.Westin Competitors 4 Sarovar Premier
doc_588481727.docx