Description
SWOT ANALYSIS OF LEAPFROG TOYS
Leapfrog Toys
Parent Company
LeapFrog Toys
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Learn Something New Everyday!
USP
Interactive Toys / Smart Toys / Educational Toys
STP
Segment
Innovative, interactive and electronic educational toys
Target Group
Toddlers, infants, kids(1-5); Semi-urban, urban
Toys for all kinds of children; changes the model based on the popular Positioning cartoon.
SWOT Analysis
1. LeapFrog has a wide range of toys varying from interactive and educational ones to adorable lilly toys 2. Wide distribution network across UK and has started centers in various other parts of the world 3. Established online marketing and tele-shopping system 4. Strong Partnerships with Sega Toys and other global players Strength 5. Innovations like Tablets and smart pads offering educational games
1. Inability to target the low income group 2. Inability to establish its presence in other parts of the globe due to Weakness local competitors
1. Can explore the new and rising market of “Health toys” 2. Can partner with South Asian Toy Companies to explore the oriental market Opportunity 3. More brand and advertising strengthen brand presence in the market
1. Toy industry is dominated by unorganized market 2. Local Competitions in other markets is high Threats 3. Heavy dependence on partnerships for venturing external markets
4. Preference of children in shifting to outdoor activities can be a threat
Competition
1. Barnes & Noble 2. VTechkids Competitors 3. Babynames
doc_232853109.docx
SWOT ANALYSIS OF LEAPFROG TOYS
Leapfrog Toys
Parent Company
LeapFrog Toys
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Learn Something New Everyday!
USP
Interactive Toys / Smart Toys / Educational Toys
STP
Segment
Innovative, interactive and electronic educational toys
Target Group
Toddlers, infants, kids(1-5); Semi-urban, urban
Toys for all kinds of children; changes the model based on the popular Positioning cartoon.
SWOT Analysis
1. LeapFrog has a wide range of toys varying from interactive and educational ones to adorable lilly toys 2. Wide distribution network across UK and has started centers in various other parts of the world 3. Established online marketing and tele-shopping system 4. Strong Partnerships with Sega Toys and other global players Strength 5. Innovations like Tablets and smart pads offering educational games
1. Inability to target the low income group 2. Inability to establish its presence in other parts of the globe due to Weakness local competitors
1. Can explore the new and rising market of “Health toys” 2. Can partner with South Asian Toy Companies to explore the oriental market Opportunity 3. More brand and advertising strengthen brand presence in the market
1. Toy industry is dominated by unorganized market 2. Local Competitions in other markets is high Threats 3. Heavy dependence on partnerships for venturing external markets
4. Preference of children in shifting to outdoor activities can be a threat
Competition
1. Barnes & Noble 2. VTechkids Competitors 3. Babynames
doc_232853109.docx