Description
SWOT ANALYSIS OF LE TIGRE
Le Tigre
Parent Company
Kenneth Cole Productions
Category
Apparels, shoes and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
We need more than a surface mentality
USP
Quality product since 1977 STP
Urban style people following fashion trend and wanting to buy Segment casuals, formals, and trendy dresses for after hour wear
Target Group
Urban young Men and Women
Positioning
Affordable luxury company SWOT Analysis
1.Trendy original designs and good presence in US 2. Affordable products for both men and women. Stylish affordable products. 3.The brand is customer focused and very believes in customer loyalty 4. Brand is very active in charity and social awareness campaigns through its advertising Strength 5. Combines fashion with philanthropy
1.Less presence of the brand globally and in the e-commerce space 2. Need a research centric approach towards people and need to Weakness change as per the trends of peoples
1. Brand expansion on the internet space 2. Diversifying into different products depending on the change in consumer behavior Opportunity 3. Expanding globally into Europe and emerging economies
1. Competition from big players 2. Consumers of less discretionary income so economic downturn can take a toll on the brand Threats 3. Fake imitation and cheaper substitutes Competition
1. Lacoste Competitors 2. Reebok
doc_126384533.docx
SWOT ANALYSIS OF LE TIGRE
Le Tigre
Parent Company
Kenneth Cole Productions
Category
Apparels, shoes and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
We need more than a surface mentality
USP
Quality product since 1977 STP
Urban style people following fashion trend and wanting to buy Segment casuals, formals, and trendy dresses for after hour wear
Target Group
Urban young Men and Women
Positioning
Affordable luxury company SWOT Analysis
1.Trendy original designs and good presence in US 2. Affordable products for both men and women. Stylish affordable products. 3.The brand is customer focused and very believes in customer loyalty 4. Brand is very active in charity and social awareness campaigns through its advertising Strength 5. Combines fashion with philanthropy
1.Less presence of the brand globally and in the e-commerce space 2. Need a research centric approach towards people and need to Weakness change as per the trends of peoples
1. Brand expansion on the internet space 2. Diversifying into different products depending on the change in consumer behavior Opportunity 3. Expanding globally into Europe and emerging economies
1. Competition from big players 2. Consumers of less discretionary income so economic downturn can take a toll on the brand Threats 3. Fake imitation and cheaper substitutes Competition
1. Lacoste Competitors 2. Reebok
doc_126384533.docx