Description
SWOT ANALYSIS OF LAWSON
Lawson
Parent Company
Lawson Holdings
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
High quality products and high shopping experience to its customers
STP
Segment
Upper middle and upper class urban households
Target Group
Individuals who prefer shopping under one roof
Providing multi-brand, convenient shopping experience with high Positioning quality, premium products
SWOT Analysis
1. One of the largest retailer in Japan with over 2000+ stores 2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores 3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc. 4.Provides in-store value-added services such as financial services, Strength credit etc.
1. Limited presence across geographies Weakness 2. Lack of push given to private label
1.Retail sector is on a growth Opportunity 2.Scope for global expansion 3.Expansion through private labels, with acquisitions and
diversification in other lifestyle product categories
1.Rising costs of labour, fuel, food products etc. 2.Intensification of competition from other retail chains Threats 3.Recessionary Japanese and Global Economy
Competition
1. 7- Eleven Competitors 2. TESCO
doc_104292797.docx
SWOT ANALYSIS OF LAWSON
Lawson
Parent Company
Lawson Holdings
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
High quality products and high shopping experience to its customers
STP
Segment
Upper middle and upper class urban households
Target Group
Individuals who prefer shopping under one roof
Providing multi-brand, convenient shopping experience with high Positioning quality, premium products
SWOT Analysis
1. One of the largest retailer in Japan with over 2000+ stores 2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores 3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc. 4.Provides in-store value-added services such as financial services, Strength credit etc.
1. Limited presence across geographies Weakness 2. Lack of push given to private label
1.Retail sector is on a growth Opportunity 2.Scope for global expansion 3.Expansion through private labels, with acquisitions and
diversification in other lifestyle product categories
1.Rising costs of labour, fuel, food products etc. 2.Intensification of competition from other retail chains Threats 3.Recessionary Japanese and Global Economy
Competition
1. 7- Eleven Competitors 2. TESCO
doc_104292797.docx