Description
SWOT ANALYSIS OF LANXESS
Lanxess
Parent Company
Laxness
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
Energizing Chemistry
USP
Custom made specialty chemicals
STP
Segment
Plastics, rubber, specialty chemicals and intermediates
Functional chemicals, inorganic pigments, liquid purification technologies (LPT), leather, material protection products (MPP), Rhein Target Group Chemie, and rubber chemicals (RUC)
Positioning
Leading specialty chemicals company
SWOT Analysis
1. The company operates in Europe, Middle East, and Africa (EMEA), North America, Latin America and Asia Pacific 2. The company is also engaged in custom synthesis and manufacturing services for small molecules and serves the needs of customers in the pharmaceutical, agriculture and specialty chemical industries. 3. Wide portfolio of products that caters to a wide customer base 4. Due to location at various geographic location, risk associated with geographic concentration is eliminated 5. It has speciality in rubber, plastics and other chemicals Strength 6. Nearly 17000 people are employed by the company
1. Lanxess shut its Belgium butyl rubber, Texas EPDM plants owing to the weak market demand 2. Declining company financial position due to the economic turbulence 3. Antitrust proceedings against the company may increase its legal Weakness cost
1. Increasing focus on 'green tire' production 2. Acquisitions likely to strengthen the company's product portfolio Opportunity 3. EPDM plant in China likely to help the company enhance its services
1. Huge weakening in demand forecasted for the rubber industry targeted by Lanxess 2. Volatile raw material prices Threats 3. Risks associated with conducting business in foreign countries
Competition
1. Arkema SA 2. Mitsubishi Chemical Holdings Corporation Competitors 3. Teijin Limited
doc_306238486.docx
SWOT ANALYSIS OF LANXESS
Lanxess
Parent Company
Laxness
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
Energizing Chemistry
USP
Custom made specialty chemicals
STP
Segment
Plastics, rubber, specialty chemicals and intermediates
Functional chemicals, inorganic pigments, liquid purification technologies (LPT), leather, material protection products (MPP), Rhein Target Group Chemie, and rubber chemicals (RUC)
Positioning
Leading specialty chemicals company
SWOT Analysis
1. The company operates in Europe, Middle East, and Africa (EMEA), North America, Latin America and Asia Pacific 2. The company is also engaged in custom synthesis and manufacturing services for small molecules and serves the needs of customers in the pharmaceutical, agriculture and specialty chemical industries. 3. Wide portfolio of products that caters to a wide customer base 4. Due to location at various geographic location, risk associated with geographic concentration is eliminated 5. It has speciality in rubber, plastics and other chemicals Strength 6. Nearly 17000 people are employed by the company
1. Lanxess shut its Belgium butyl rubber, Texas EPDM plants owing to the weak market demand 2. Declining company financial position due to the economic turbulence 3. Antitrust proceedings against the company may increase its legal Weakness cost
1. Increasing focus on 'green tire' production 2. Acquisitions likely to strengthen the company's product portfolio Opportunity 3. EPDM plant in China likely to help the company enhance its services
1. Huge weakening in demand forecasted for the rubber industry targeted by Lanxess 2. Volatile raw material prices Threats 3. Risks associated with conducting business in foreign countries
Competition
1. Arkema SA 2. Mitsubishi Chemical Holdings Corporation Competitors 3. Teijin Limited
doc_306238486.docx