Description
SWOT ANALYSIS OF LANVIN
Lanvin
Parent company
Lanvin
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Marry me; If she wants the moon, give her arpege
The brand is known for exquisite embroideries and clear, light floral Usp colors. STP
Segment
Elite class men and women having a taste for men and women
Target group
Premium segment SEC A1 men and women of age 20-40
Positioning
Smart off duty casual French fashion SWOT analysis
1. The brand has enjoyed appreciation since 1889. 2. Alber Elbaz has managed the brand very well and is one of the prime reasons for the popularity of the brand. 3. The brand has a diverse portfolio including home decor, menswear, furs, lingerie, and perfumes apart from female apparels. 4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network 5. All the designing and intricate work is done in house at lanvin. 6. The brand has been endorsed by many celebrities Strength 7. The brand is known for its silk designs.
1. The company has diversified into too many spaces which might Weakness make it difficult to handle the brands.
2. The brand has yet not made its presence in many developing countries.
1.The brand can increase its brand awareness by more marketing campaigns. Opportunity 2. The brand’s tie up with H & M can prove beneficial for its image.
1. Other brands offer similar styles and cuts. Threats 2. Similar products available in other brands. Competition
1.Christian Lacroix 2. Gucci 3.Louis Vuitton Competitors 4. Givenchy
doc_592434556.docx
SWOT ANALYSIS OF LANVIN
Lanvin
Parent company
Lanvin
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Marry me; If she wants the moon, give her arpege
The brand is known for exquisite embroideries and clear, light floral Usp colors. STP
Segment
Elite class men and women having a taste for men and women
Target group
Premium segment SEC A1 men and women of age 20-40
Positioning
Smart off duty casual French fashion SWOT analysis
1. The brand has enjoyed appreciation since 1889. 2. Alber Elbaz has managed the brand very well and is one of the prime reasons for the popularity of the brand. 3. The brand has a diverse portfolio including home decor, menswear, furs, lingerie, and perfumes apart from female apparels. 4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network 5. All the designing and intricate work is done in house at lanvin. 6. The brand has been endorsed by many celebrities Strength 7. The brand is known for its silk designs.
1. The company has diversified into too many spaces which might Weakness make it difficult to handle the brands.
2. The brand has yet not made its presence in many developing countries.
1.The brand can increase its brand awareness by more marketing campaigns. Opportunity 2. The brand’s tie up with H & M can prove beneficial for its image.
1. Other brands offer similar styles and cuts. Threats 2. Similar products available in other brands. Competition
1.Christian Lacroix 2. Gucci 3.Louis Vuitton Competitors 4. Givenchy
doc_592434556.docx