Description
SWOT ANALYSIS OF LAND SECURITIES GROUP
Land Securities Group
Parent Company
Land Securities Group
Category
Own, develop and manage offices, shopping centres and retail parks
Sector
Real estate investment trust
Tagline/ Slogan
Shaping the future of property
USP
Quality and prominent presence in real estate
STP
Segment
Real Estate Concentrated in central London
Target Group
Corporate and high income group
Meeting the needs of businesses and communities/ most active and Positioning forward thinking owners and managers of retail property
SWOT Analysis
1. Largest commercial property company in UK 2. Member of the FTSE 100 3. Excellent customer service Strength 4. Well designed and properly executed risk management process
1.Limited geographic presence Weakness 2.Uncertainty and fluctuation in asset values are high
1.Establishing partnerships to deliver and reduce risk in major developments 2.Geographic expansion Opportunity 3. Growing a large asset base during times of downturn
1. Declining demand for UK offices 2.Risk of retailers collapsing because of uncertainty in the economy 3.Increase in online shoppers Threats 4. Increase in tax rates and changes in VAT
Competition
Competitors
1.Capital Shopping Centres Group
2.Canary Wharf Group 3.The British Land Company
doc_618813461.docx
SWOT ANALYSIS OF LAND SECURITIES GROUP
Land Securities Group
Parent Company
Land Securities Group
Category
Own, develop and manage offices, shopping centres and retail parks
Sector
Real estate investment trust
Tagline/ Slogan
Shaping the future of property
USP
Quality and prominent presence in real estate
STP
Segment
Real Estate Concentrated in central London
Target Group
Corporate and high income group
Meeting the needs of businesses and communities/ most active and Positioning forward thinking owners and managers of retail property
SWOT Analysis
1. Largest commercial property company in UK 2. Member of the FTSE 100 3. Excellent customer service Strength 4. Well designed and properly executed risk management process
1.Limited geographic presence Weakness 2.Uncertainty and fluctuation in asset values are high
1.Establishing partnerships to deliver and reduce risk in major developments 2.Geographic expansion Opportunity 3. Growing a large asset base during times of downturn
1. Declining demand for UK offices 2.Risk of retailers collapsing because of uncertainty in the economy 3.Increase in online shoppers Threats 4. Increase in tax rates and changes in VAT
Competition
Competitors
1.Capital Shopping Centres Group
2.Canary Wharf Group 3.The British Land Company
doc_618813461.docx