SWOT ANALYSIS OF LAMBORGHINI

Description
SWOT ANALYSIS OF LAMBORGHINI

Lamborghini

Parent Company

AUDI AG

Category

Sports Cars & Super Cars

Sector

Automobile

Tagline/ Slogan

Feels Italian wherever you are; I’m two German sports cars

USP

Superior Handling & performance STP

Segment

The upper class of the society

Target Group

The rich & affluent from the urban

Positioning

Premium Super sports car for people who want superior performance SWOT Analysis

1. Known for superior handling & high speed i.e. performance 2. Technology sharing with the sister & parent companies i.e. Audi & Volkswagen 3. Small workforce of around 850 employees they design& produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year 4. Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars 5. Top of the mind brand recall owing to its stylish looks and power Strength performance

1.Being a super car, it is allegedly under the scanner of environmentalists who feel fuel consumption is a lot 2.Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to Weakness halving of its annual sales

1.To go increase customer relations events & activities which will enhance the ownership experience 2.To increase the global reach as currently it is present in very few regions 3.To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to Opportunity the competitors

1.The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer 2. Intense competition in the niche segment from other premium brands Threats 3. Govt policies against high fuel consuming super cars Competition

1. Ferrari 2. Porsche Carrera GT 3. Aston Martin Competitors 4. Jaguar



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