Description
SWOT ANALYSIS OF LAGARDERE PUBLISHING
Lagardere Publishing
Parent Company
Lagardere
Category
Printing & publishing
Sector
Media and Entertainment
Tagline/ Slogan
A world Class pure play media group
USP
A brand that publishes through Creativity
STP
Segment
All kinds of publishing requirements
Target Group
Literary publishing of all authors and education
A publisher with core values of boldness, creativity and Positioning Interdependence
SWOT Analysis
1. One of the world’s largest publishing group worldwide 2. First publisher in the world to sign an agreement with Google protecting authors’ and publishers’ rights 3. Largest supplier of e-books to the United Kingdom market 4. Top publisher of literary books Strength 5. Has a strong presence and sales in the UK
1. Highly vulnerable to other literary publisher activities such as Stephanie Meyer effect 2. Highly dependent on a single publisher Hachette Book Group Weakness 3.Declining revenues in France and European Union is a conern
1. Increase in activities like ‘Digital Asset management’ to interface between the Groups’ publishing companies and the e -retailers 2.Growth through potential acquisitions like Canal + Opportunity 3. Adapting to the changing demographics of different regions
1. Impact of e-books which generate lower net sales 2.Changing Demographic trends which demand fast transformation Threats 3.Emap launches and rising prices of paper and postage
Competition
1. Pearson Plc 2.Emap publishing Competitors 3.Reed Elsevier
doc_743880544.docx
SWOT ANALYSIS OF LAGARDERE PUBLISHING
Lagardere Publishing
Parent Company
Lagardere
Category
Printing & publishing
Sector
Media and Entertainment
Tagline/ Slogan
A world Class pure play media group
USP
A brand that publishes through Creativity
STP
Segment
All kinds of publishing requirements
Target Group
Literary publishing of all authors and education
A publisher with core values of boldness, creativity and Positioning Interdependence
SWOT Analysis
1. One of the world’s largest publishing group worldwide 2. First publisher in the world to sign an agreement with Google protecting authors’ and publishers’ rights 3. Largest supplier of e-books to the United Kingdom market 4. Top publisher of literary books Strength 5. Has a strong presence and sales in the UK
1. Highly vulnerable to other literary publisher activities such as Stephanie Meyer effect 2. Highly dependent on a single publisher Hachette Book Group Weakness 3.Declining revenues in France and European Union is a conern
1. Increase in activities like ‘Digital Asset management’ to interface between the Groups’ publishing companies and the e -retailers 2.Growth through potential acquisitions like Canal + Opportunity 3. Adapting to the changing demographics of different regions
1. Impact of e-books which generate lower net sales 2.Changing Demographic trends which demand fast transformation Threats 3.Emap launches and rising prices of paper and postage
Competition
1. Pearson Plc 2.Emap publishing Competitors 3.Reed Elsevier
doc_743880544.docx