SWOT ANALYSIS OF LACTO KING

Description
SWOT ANALYSIS OF LACTO KING

Lacto King

Parent Company

Lotte India corporation ltd.

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

Lacto King –So tasty, you just can’t stop eating it

USP

Pure milk and pure ghee STP

People looking to have a chocolate which is high in quality and Segment moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Toffee with pure milk and pure ghee SWOT Analysis

1. Inexpensive and good low priced toffee 2. Known for its rick caramel taste 3. Good quality at low price Strength 4. Good availability and distribution specially in semi-urban markets

1. Product packaging not attractive Weakness 2.Reach and distribution is not extensive compared to market leaders

1.Opportunity in terms of reach and distribution 2. Product packaging can be better Opportunity 3. Untapped rural markets

1. Threat from other branded chocolate manufacturers Threats 2.Sweets as substitutes

Competition

1. Parle melody Competitors 2. Cadbury eclairs



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