Description
SWOT ANALYSIS OF LA PERLA
La Perla
Parent Company
Gruppo la perla
Category
Apparel- Lingerie and beachwear
Sector
Lifestyle and retail
Tagline/ Slogan
Makers of fine lingerie
Beautiful designs, exceptional fabrics and trims, superb fit, comfort USP and quality STP
Segment
Women who prefers style and comfort
Target Group
Women form the upper middle class
Positioning
Luxurious and fashionable brand SWOT Analysis
1. World’s leading luxury lingerie brand 2.unique combination of perfect fit and comfort along with beautiful design 3. Entry into India by having tie-up with Murjani group 4. Good media coverage and branding 5. Have a presence in over 25 countries and major presence in all Strength European nations
1.Limited presence in Americas and the emerging global economies 2.Limited target segment as there is only one product line and Weakness positioned as luxury products
Opportunity
1.Distribution in underwear and lingerie specialty stores
2.Specific demand of new brands in the premium underwear segments 3.Expansion of business in emerging economies
1.Other local high quality and prestigious brands 2. Brands that have exclusive stores in most countries 3. Difficult to expand globally as different culture in different Threats countries Competition
1. Caro Cuore 2.Calvin klein 3.Cosabella 4. Donna Karan Competitors 5. Victoria’s secret
doc_557835632.docx
SWOT ANALYSIS OF LA PERLA
La Perla
Parent Company
Gruppo la perla
Category
Apparel- Lingerie and beachwear
Sector
Lifestyle and retail
Tagline/ Slogan
Makers of fine lingerie
Beautiful designs, exceptional fabrics and trims, superb fit, comfort USP and quality STP
Segment
Women who prefers style and comfort
Target Group
Women form the upper middle class
Positioning
Luxurious and fashionable brand SWOT Analysis
1. World’s leading luxury lingerie brand 2.unique combination of perfect fit and comfort along with beautiful design 3. Entry into India by having tie-up with Murjani group 4. Good media coverage and branding 5. Have a presence in over 25 countries and major presence in all Strength European nations
1.Limited presence in Americas and the emerging global economies 2.Limited target segment as there is only one product line and Weakness positioned as luxury products
Opportunity
1.Distribution in underwear and lingerie specialty stores
2.Specific demand of new brands in the premium underwear segments 3.Expansion of business in emerging economies
1.Other local high quality and prestigious brands 2. Brands that have exclusive stores in most countries 3. Difficult to expand globally as different culture in different Threats countries Competition
1. Caro Cuore 2.Calvin klein 3.Cosabella 4. Donna Karan Competitors 5. Victoria’s secret
doc_557835632.docx