Description
SWOT ANALYSIS OF L&M CIGARETTES
L&M Cigarettes
Parent Company
Altria Group
Category
Cigarette
Sector
FMCG
Tagline/ Slogan
Just what the doctor ordered
Menthol cigarette brand which provides the feel of smoking keeping USP your health intact STP
Segment
People seeking Cigarettes
A regular smoker who wants to quit smoking or wants to reduce the Target Group unhealthy effects of the same
A healthy fag which gives you the best of both worlds, i.e. the feel of Positioning smoking with no unhealthy side effects SWOT Analysis
1. Takes into account the psychographic health conscious smoker 2. Creates its own niche in the smoker-population 3. The menthol actually makes it healthy for the smoker to inhale it Strength 4. Good brand presence among the target audience
1. Low awareness about the brand in the Indian market 2. Lack of a strong distribution network to venture into the Indian Weakness market, especially the panwallas and other stalls
1. Large tobacco industry in India and emerging economies resulting in huge growth opportunity 2.Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Marlboro 2. Classic Cigarettes 3. Gold Flake 4. Benson & Hedges Competitors 5. Mild Seven
doc_516543724.docx
SWOT ANALYSIS OF L&M CIGARETTES
L&M Cigarettes
Parent Company
Altria Group
Category
Cigarette
Sector
FMCG
Tagline/ Slogan
Just what the doctor ordered
Menthol cigarette brand which provides the feel of smoking keeping USP your health intact STP
Segment
People seeking Cigarettes
A regular smoker who wants to quit smoking or wants to reduce the Target Group unhealthy effects of the same
A healthy fag which gives you the best of both worlds, i.e. the feel of Positioning smoking with no unhealthy side effects SWOT Analysis
1. Takes into account the psychographic health conscious smoker 2. Creates its own niche in the smoker-population 3. The menthol actually makes it healthy for the smoker to inhale it Strength 4. Good brand presence among the target audience
1. Low awareness about the brand in the Indian market 2. Lack of a strong distribution network to venture into the Indian Weakness market, especially the panwallas and other stalls
1. Large tobacco industry in India and emerging economies resulting in huge growth opportunity 2.Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Marlboro 2. Classic Cigarettes 3. Gold Flake 4. Benson & Hedges Competitors 5. Mild Seven
doc_516543724.docx