Description
SWOT ANALYSIS OF L.L. BEANS
L.L. Bean
Parent Company
L.L Bean
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Classics with Practical Versalitiy
USP
Quality apparel, outdoor equipment and expert advice STP
Men and Women who want quality and stylish outdoor apparel and Segment equipment
Target Group
Urban upper middle class men and women
Positioning
Classics with Practical Versatility SWOT Analysis
1. A well established outdoor brand since a century 2. Has a global presence 3. Is a trusted brand in quality 4. Family owned company and hence the profit margins are more and corporate hassles are less Strength 5. Good product portfolio and wide range
1.Has to maintain its strong brand presence 2.Since has established a niche in outdoor, it will become difficult to diversify in new segments Weakness 3. Less international presence as compared to leading brands
Opportunity
1.To become the brand known for outdoor all over the world with its hundred year heritage
2.To expand its business using the digital revolution
1. Competition by expert companies 2.Ease of access to materials due to world converging into a global Threats village Competition
1. Columbia Sportswear 2. Eddie Bauer 3. Timberland Competitors 4. J.Crew
doc_511244433.docx
SWOT ANALYSIS OF L.L. BEANS
L.L. Bean
Parent Company
L.L Bean
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Classics with Practical Versalitiy
USP
Quality apparel, outdoor equipment and expert advice STP
Men and Women who want quality and stylish outdoor apparel and Segment equipment
Target Group
Urban upper middle class men and women
Positioning
Classics with Practical Versatility SWOT Analysis
1. A well established outdoor brand since a century 2. Has a global presence 3. Is a trusted brand in quality 4. Family owned company and hence the profit margins are more and corporate hassles are less Strength 5. Good product portfolio and wide range
1.Has to maintain its strong brand presence 2.Since has established a niche in outdoor, it will become difficult to diversify in new segments Weakness 3. Less international presence as compared to leading brands
Opportunity
1.To become the brand known for outdoor all over the world with its hundred year heritage
2.To expand its business using the digital revolution
1. Competition by expert companies 2.Ease of access to materials due to world converging into a global Threats village Competition
1. Columbia Sportswear 2. Eddie Bauer 3. Timberland Competitors 4. J.Crew
doc_511244433.docx