Description
SWOT ANALYSIS OF KUMHO TYRES
Kumho Tyres Parent Company Category Sector Tagline/ Slogan USP Kumho Tyres Tyre Industry Automobiles Lets Go Most advanced tyres with high performance STP Segment Target Group Positioning Automobile industry, car racing and motorsport industry OEMs of cars, bikes, trucks Advanced technology, reliable, high performance SWOT Analysis 1. They are amongst world’s top 10 tyre manufacturers. 2. Large amount of concentric and conglomerate diversification. 3. Factories in Korea, China and Vietnam 4. Tyres sold in 180 countries- global reach. 5. Leading supplier to Formula 3 6. OE supplier to Mercedes, Chevrolet, Hyundai, Kia, Volkswagen Strength 7. R & D centers in three continents to understand the market 1.Increase in Labor cost in Korea 2. No production facilities in S. America, S. America or Africa 3. Shortage of Capacity. 1. Expanding overseas production aggressively. 2. Enhance Motorsports and marketing
Weakness
Opportunity
3. Developing strategic business models with Cooper Tyres. 4. Exploring South-east Asian Economies. 1.Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies 4. Volatility in prices and availability of raw material as rubber production is less than its demand. 5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. 6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. Competition 1. Michelin 2. Sumitomo 3. Bridgestone 4. Goodyear 5.Continental Competitors 6. Pirelli
Threats
doc_142409682.docx
SWOT ANALYSIS OF KUMHO TYRES
Kumho Tyres Parent Company Category Sector Tagline/ Slogan USP Kumho Tyres Tyre Industry Automobiles Lets Go Most advanced tyres with high performance STP Segment Target Group Positioning Automobile industry, car racing and motorsport industry OEMs of cars, bikes, trucks Advanced technology, reliable, high performance SWOT Analysis 1. They are amongst world’s top 10 tyre manufacturers. 2. Large amount of concentric and conglomerate diversification. 3. Factories in Korea, China and Vietnam 4. Tyres sold in 180 countries- global reach. 5. Leading supplier to Formula 3 6. OE supplier to Mercedes, Chevrolet, Hyundai, Kia, Volkswagen Strength 7. R & D centers in three continents to understand the market 1.Increase in Labor cost in Korea 2. No production facilities in S. America, S. America or Africa 3. Shortage of Capacity. 1. Expanding overseas production aggressively. 2. Enhance Motorsports and marketing
Weakness
Opportunity
3. Developing strategic business models with Cooper Tyres. 4. Exploring South-east Asian Economies. 1.Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies 4. Volatility in prices and availability of raw material as rubber production is less than its demand. 5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. 6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. Competition 1. Michelin 2. Sumitomo 3. Bridgestone 4. Goodyear 5.Continental Competitors 6. Pirelli
Threats
doc_142409682.docx