Description
SWOT ANALYSIS OF KUBOTA
Kubota
Parent Company
Kubota Corporation, Japan
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Everywhere, every moment; For Earth, For Life
Products that support both comfortable lifestyles and the foundation of USP our societies
STP
People and businesses who want equipment & machinery in the farm, Segment water and environment applications
People or Business who want products that will bring prosperity to the Target Group Company and happiness to employees
Positioning
Contributing to people's lives and communities around the world
SWOT Analysis
1. Has a wide revenue stream coming from its various subsidiaries in various sectors 2. Has a huge product portfolio in the agricultural sector and in almost all agricultural applications 3. Excellent engine quality and optimum fuel consumption are the VOC 4. Strong presence in the industry alongwith a credible financial performance Strength 5. Over 25,000 employees add to the strength of the brand
1. Presence only in few countries apart from Japan; Domestic economic condition could prove harmful 2. Weak after market service in spite of being a veteran company in the Weakness industry
1. Rising demand in developing countries like South Africa, Brazil etc. where it has limited presence 2. Rise in the agricultural activities and in the Government spend on the same Opportunity 3. Improvement in technology in enhancing operational efficiencies
1. The company domestically faced a lot of nature related problems which hampered their production significantly Threats 2. Competition is blocking its strategy to penetrate developing markets
Competition
1. Caterpillar 2. Deere & Co. Competitors 3. FIAT Industrial
doc_770080825.docx
SWOT ANALYSIS OF KUBOTA
Kubota
Parent Company
Kubota Corporation, Japan
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Everywhere, every moment; For Earth, For Life
Products that support both comfortable lifestyles and the foundation of USP our societies
STP
People and businesses who want equipment & machinery in the farm, Segment water and environment applications
People or Business who want products that will bring prosperity to the Target Group Company and happiness to employees
Positioning
Contributing to people's lives and communities around the world
SWOT Analysis
1. Has a wide revenue stream coming from its various subsidiaries in various sectors 2. Has a huge product portfolio in the agricultural sector and in almost all agricultural applications 3. Excellent engine quality and optimum fuel consumption are the VOC 4. Strong presence in the industry alongwith a credible financial performance Strength 5. Over 25,000 employees add to the strength of the brand
1. Presence only in few countries apart from Japan; Domestic economic condition could prove harmful 2. Weak after market service in spite of being a veteran company in the Weakness industry
1. Rising demand in developing countries like South Africa, Brazil etc. where it has limited presence 2. Rise in the agricultural activities and in the Government spend on the same Opportunity 3. Improvement in technology in enhancing operational efficiencies
1. The company domestically faced a lot of nature related problems which hampered their production significantly Threats 2. Competition is blocking its strategy to penetrate developing markets
Competition
1. Caterpillar 2. Deere & Co. Competitors 3. FIAT Industrial
doc_770080825.docx