Description
SWOT ANALYSIS OF KROGER
Kroger
Parent Company
Kroger Inc. , USA
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Right Store.Right Prices; Costs less to get more.
America’s largest grocery store in terms of sales and widespread USP presence in America STP
Segment
Supermarket
Target Group
Middle and low income households
Positioning
Supermarket which has the best prices SWOT Analysis
1. A fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion 2. Multi-brand, multi-format retail operations lending sound experience and economies of scale 3. Innovative services offered such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants 4.A wide and deep product portfolio with a huge number of widely popular private label brands 5. Very popular retail rand in USA, 2nd largest in terms of volume, has Strength over 3400 stores
1. Operating Expenditure structure is quite high 2.Productibity across the stores varies and execution is not uniform Weakness 3. Limited geographic presence compared to leading global retailers
1.Strategic Expansion plans across different countries 2.Increased emphasis on private label brands 3.Centralize decision making and planning process in order to Opportunity maintain operating efficiency
1.Rising labor costs in America 2.Traditional and non-traditional competitors trending into the competition Threats 3.Inflation leading to lower profit margins Competition
1.Walmart 2.Carrefour Competitors 3.Tesco
doc_426001245.docx
SWOT ANALYSIS OF KROGER
Kroger
Parent Company
Kroger Inc. , USA
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Right Store.Right Prices; Costs less to get more.
America’s largest grocery store in terms of sales and widespread USP presence in America STP
Segment
Supermarket
Target Group
Middle and low income households
Positioning
Supermarket which has the best prices SWOT Analysis
1. A fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion 2. Multi-brand, multi-format retail operations lending sound experience and economies of scale 3. Innovative services offered such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants 4.A wide and deep product portfolio with a huge number of widely popular private label brands 5. Very popular retail rand in USA, 2nd largest in terms of volume, has Strength over 3400 stores
1. Operating Expenditure structure is quite high 2.Productibity across the stores varies and execution is not uniform Weakness 3. Limited geographic presence compared to leading global retailers
1.Strategic Expansion plans across different countries 2.Increased emphasis on private label brands 3.Centralize decision making and planning process in order to Opportunity maintain operating efficiency
1.Rising labor costs in America 2.Traditional and non-traditional competitors trending into the competition Threats 3.Inflation leading to lower profit margins Competition
1.Walmart 2.Carrefour Competitors 3.Tesco
doc_426001245.docx