Description
SWOT ANALYSIS OF KRAFT FOOD
Kraft Foods
Parent Company
Kraft Foods Company
Category
Confectionery, Food and Beverage
Sector
Food and Beverages
Tagline/ Slogan
Make today delicious
USP
World’s largest confectionery and processed foods brand STP
People who are perspective buyers of confectionery, dairy, beverages Segment and other food items
Target Group
All age groups, and all income groups
A globally recognized, premium quality foods brand, having market Positioning leadership in confectionery segment Product Portfolio
Toblerone Cadbury Brands SWOT Analysis
1.Market leader in confectionery segment 2.A globally recognized brand 3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc. 4. An employee strength of about 126,000 people Strength 5. Strong financial muscle
6. Strong R&D and innovation 7. Strong supply chain network 8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products 9. Brand loyalty and recall 10.Association and sponsorship to various sports events 11.Presence in more than 70 countries
1. Instances of product recall have affected the brand image 2. Tough competition means brand switching in the segment is quite Weakness high
1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries 2.Acquisition of competition Opportunity 3.Product line extension with launch of pet food
1.Health consciousness amongst people possess a threat to the confectionery market 2.Rise in cost of raw material 3.Eurozone crisis and global economic slowdown Threats 4.Stiff competition Competition
1.Mars 2.Hersheys 3.Nestle 4.PepsiCo 5. General Mills Competitors 6. Amul
doc_979334446.docx
SWOT ANALYSIS OF KRAFT FOOD
Kraft Foods
Parent Company
Kraft Foods Company
Category
Confectionery, Food and Beverage
Sector
Food and Beverages
Tagline/ Slogan
Make today delicious
USP
World’s largest confectionery and processed foods brand STP
People who are perspective buyers of confectionery, dairy, beverages Segment and other food items
Target Group
All age groups, and all income groups
A globally recognized, premium quality foods brand, having market Positioning leadership in confectionery segment Product Portfolio
Toblerone Cadbury Brands SWOT Analysis
1.Market leader in confectionery segment 2.A globally recognized brand 3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc. 4. An employee strength of about 126,000 people Strength 5. Strong financial muscle
6. Strong R&D and innovation 7. Strong supply chain network 8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products 9. Brand loyalty and recall 10.Association and sponsorship to various sports events 11.Presence in more than 70 countries
1. Instances of product recall have affected the brand image 2. Tough competition means brand switching in the segment is quite Weakness high
1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries 2.Acquisition of competition Opportunity 3.Product line extension with launch of pet food
1.Health consciousness amongst people possess a threat to the confectionery market 2.Rise in cost of raw material 3.Eurozone crisis and global economic slowdown Threats 4.Stiff competition Competition
1.Mars 2.Hersheys 3.Nestle 4.PepsiCo 5. General Mills Competitors 6. Amul
doc_979334446.docx