Description
SWOT ANALYSIS OF KPN
KPN
Parent Company
Koninklijke PTT Nederland
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
KPN, sluit je aan (KPN Join)
USP
Market Leader in Mobile Network Operator in Netherlands
STP
Wire-line & wireless telephony, internet & TV, end-to-end Segment telecommunications & ICT services
Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to Target Group customers and businesses
Business network services and data transport throughout Western Positioning Europe.
SWOT Analysis
1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies 2. Strong Operational Performance in terms of telephony services 3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers 4. One of the leading telecom service providers in Eirope with over Strength 30,000 workforce
1. Tough competition from other European and global operators means little market share growth 2.Concentrated revenues from Netherlands, with other geographies Weakness contributing very less in terms of profits.
1.Strategic Acquisitions- opportunities across the globe 2.Growth in telecommunication services across geographies Opportunity 3.Increasing demand for the more profitable 3G services
Threats
1.Competitive pressures from its more global competitors 2.Global Economic slowdown, especially in EURO region
3.Regulatory Issues across Europe
Competition
1.Vodafone 2.Deutsche Telecom Competitors 3.France Telecom(Mobistar)
doc_566182777.docx
SWOT ANALYSIS OF KPN
KPN
Parent Company
Koninklijke PTT Nederland
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
KPN, sluit je aan (KPN Join)
USP
Market Leader in Mobile Network Operator in Netherlands
STP
Wire-line & wireless telephony, internet & TV, end-to-end Segment telecommunications & ICT services
Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to Target Group customers and businesses
Business network services and data transport throughout Western Positioning Europe.
SWOT Analysis
1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies 2. Strong Operational Performance in terms of telephony services 3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers 4. One of the leading telecom service providers in Eirope with over Strength 30,000 workforce
1. Tough competition from other European and global operators means little market share growth 2.Concentrated revenues from Netherlands, with other geographies Weakness contributing very less in terms of profits.
1.Strategic Acquisitions- opportunities across the globe 2.Growth in telecommunication services across geographies Opportunity 3.Increasing demand for the more profitable 3G services
Threats
1.Competitive pressures from its more global competitors 2.Global Economic slowdown, especially in EURO region
3.Regulatory Issues across Europe
Competition
1.Vodafone 2.Deutsche Telecom Competitors 3.France Telecom(Mobistar)
doc_566182777.docx