Description
SWOT ANALYSIS OF KOUTONS
Koutons
Parent Company
Koutons Retail India Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Way Ahead Always
USP
Value for Money and High on Fashion STP
Segment
Men, women and children clothing
Target Group
India Upper middle class family
Positioning
Fashion at affordable prices SWOT Analysis
1. Strong Brand presence has over 1400 outlets in India and the middle-east 2. Self- procuring and manufacturing facilities (15 facilities) which help maintain economies of scale. 3. Unique brand positioning (Value for Money and High on Fashion) 4. Design and merchandising expertise, with a pulse on fashion. This earned the company lots of accolades like the Brand of the year Strength award, Star Retailer-the consumer way
1. Limited penetration across Indian and global markets as compared to some leading brands 2. Brand visibility is lesser as compared to leading global apparel Weakness brands
Opportunity
1. Increasing organized retail space will be helpful in tapping new markets
2. Increased spending on lifestyle brands due to rising disposable income 3. Needs to look at new forms of retailing like e-tail to increase sales
1. Entry of foreign players in the retail sector due to FDi and other automatic routes poses a serious threat. 2. Govt tax policies have increased unit cost of the product. 3. Fragmented supply chain a main cause of concern for the company’s vision which aims at eliminating all unnecessary links for Threats affordable fashion experience Competition
1. Pantaloon Retail 2.V2 Retail Competitors 3. Trent Ltd
doc_685372723.docx
SWOT ANALYSIS OF KOUTONS
Koutons
Parent Company
Koutons Retail India Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Way Ahead Always
USP
Value for Money and High on Fashion STP
Segment
Men, women and children clothing
Target Group
India Upper middle class family
Positioning
Fashion at affordable prices SWOT Analysis
1. Strong Brand presence has over 1400 outlets in India and the middle-east 2. Self- procuring and manufacturing facilities (15 facilities) which help maintain economies of scale. 3. Unique brand positioning (Value for Money and High on Fashion) 4. Design and merchandising expertise, with a pulse on fashion. This earned the company lots of accolades like the Brand of the year Strength award, Star Retailer-the consumer way
1. Limited penetration across Indian and global markets as compared to some leading brands 2. Brand visibility is lesser as compared to leading global apparel Weakness brands
Opportunity
1. Increasing organized retail space will be helpful in tapping new markets
2. Increased spending on lifestyle brands due to rising disposable income 3. Needs to look at new forms of retailing like e-tail to increase sales
1. Entry of foreign players in the retail sector due to FDi and other automatic routes poses a serious threat. 2. Govt tax policies have increased unit cost of the product. 3. Fragmented supply chain a main cause of concern for the company’s vision which aims at eliminating all unnecessary links for Threats affordable fashion experience Competition
1. Pantaloon Retail 2.V2 Retail Competitors 3. Trent Ltd
doc_685372723.docx