Description
SWOT ANALYSIS OF KOREAN AIR
Korean Air Parent Company Category Sector Tagline/ Slogan AllUSP Hanjin Group International Airlines Excellence in Flight Best Airline in cargo transportation area STP Segment Target Group Positioning Customers looking for comfort/reliability Middle class/upper middle class Premium airlines operating globally SWOT Analysis 1. Wide market reach in over 45 countries 2. Strong backing of Korean Govt. 3. Involved in many eco-friendly initiatives 4. Has nearly 130 destinations across the world 5. It is amongst the top airlines in terms of passengers carried Strength 6. Its Skypass loyalty program is hugely popular among the passengers 1. Loss of market share to low cost airlines Weakness 2. Stiff competition means operations are restricted on certain important routes 1. Positive outlook towards Korean travel and tourism industry 2. Leverage on Korean Air Aerospace Division (KAL-ASD)
Opportunity
3. More penetration in emerging economies to tap-international flyers 1. Rising fuel prices 2. Foreign currency fluctuations 3. Rising labor cost and changing govt policies Competition 1. Asiana Airlines 2. All Nippon Airways 3. AMR corporation
Threats
Competitors
doc_456469886.docx
SWOT ANALYSIS OF KOREAN AIR
Korean Air Parent Company Category Sector Tagline/ Slogan AllUSP Hanjin Group International Airlines Excellence in Flight Best Airline in cargo transportation area STP Segment Target Group Positioning Customers looking for comfort/reliability Middle class/upper middle class Premium airlines operating globally SWOT Analysis 1. Wide market reach in over 45 countries 2. Strong backing of Korean Govt. 3. Involved in many eco-friendly initiatives 4. Has nearly 130 destinations across the world 5. It is amongst the top airlines in terms of passengers carried Strength 6. Its Skypass loyalty program is hugely popular among the passengers 1. Loss of market share to low cost airlines Weakness 2. Stiff competition means operations are restricted on certain important routes 1. Positive outlook towards Korean travel and tourism industry 2. Leverage on Korean Air Aerospace Division (KAL-ASD)
Opportunity
3. More penetration in emerging economies to tap-international flyers 1. Rising fuel prices 2. Foreign currency fluctuations 3. Rising labor cost and changing govt policies Competition 1. Asiana Airlines 2. All Nippon Airways 3. AMR corporation
Threats
Competitors
doc_456469886.docx