Description
SWOT ANALYSIS OF KOREA ELECTRIC POWER
Korea Electric Power
Parent Company
Korea Electric Power Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Becoming a world-top class company
USP
Largest Electric Utility company in the South Korea. STP
Segment
Residential, Small and Large Businesses
Target Group
South Korean cities and industrial areas
Positioning
Leading power generation company of South Korea SWOT Analysis
1. Has over 65000 MW of generating capacity – has plants of thermal, nuclear and hydro power and has over 37,000 employees and 16 million customers 2. Generates almost all of Korea’s electricity 3. Also present in China, Ukraine, Taiwan, Philippines and in some other countries. 4. Ranked among the Fortune Global 500 companies and given A1 stable rating Strength 5, Strong financial position and reputation
1. KEPCO being owned by South Korean Government, it is susceptible to lobbying and bureaucratic pressure. 2.Most of the portfolio is of thermal power plants and is thus not a Weakness balanced portfolio.
1.Increasing demand for power in the South Korea 2. Expanding portfolio to include other sources of power generation 3.Further expansion into other countries like China, Vietnam, in Opportunity Africa, the U.S. etc
1.Rising prices of coal, oil poses a threat since most of KEPCO’s electricity is from thermal power 2.Expansion into some countries is difficult due to hostile policies of Threats those countries towards South Korea – North Korea, China etc Competition
1.Korea Midland Power 2.Taiwan Power Company Competitors 3.Manila Power Company
doc_538225659.docx
SWOT ANALYSIS OF KOREA ELECTRIC POWER
Korea Electric Power
Parent Company
Korea Electric Power Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Becoming a world-top class company
USP
Largest Electric Utility company in the South Korea. STP
Segment
Residential, Small and Large Businesses
Target Group
South Korean cities and industrial areas
Positioning
Leading power generation company of South Korea SWOT Analysis
1. Has over 65000 MW of generating capacity – has plants of thermal, nuclear and hydro power and has over 37,000 employees and 16 million customers 2. Generates almost all of Korea’s electricity 3. Also present in China, Ukraine, Taiwan, Philippines and in some other countries. 4. Ranked among the Fortune Global 500 companies and given A1 stable rating Strength 5, Strong financial position and reputation
1. KEPCO being owned by South Korean Government, it is susceptible to lobbying and bureaucratic pressure. 2.Most of the portfolio is of thermal power plants and is thus not a Weakness balanced portfolio.
1.Increasing demand for power in the South Korea 2. Expanding portfolio to include other sources of power generation 3.Further expansion into other countries like China, Vietnam, in Opportunity Africa, the U.S. etc
1.Rising prices of coal, oil poses a threat since most of KEPCO’s electricity is from thermal power 2.Expansion into some countries is difficult due to hostile policies of Threats those countries towards South Korea – North Korea, China etc Competition
1.Korea Midland Power 2.Taiwan Power Company Competitors 3.Manila Power Company
doc_538225659.docx