Description
SWOT ANALYSIS OF KOMATSU
Komatsu
Parent Company
Komatsu Ltd., Japan
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Your Fuel for Faster networks
USP
Unique and unrivaled products for various business
STP
Segment
People and businesses who want industrial-use products and services
Target Group
People or Business expecting ‘Quality & Reliability’ for their money
Positioning
International leader in the field of construction and mining equipment
SWOT Analysis 1. Wide range of products for every Construction & Mining equipment need 2. Geographic diversification, Presence in many developing countries 3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation 4. It has a workforce of nearly 40,000 Strength 5. It has manufacturing operations in Japan, Asia, Europe and America
1. Presence of many competitors means limited scope for market share growth Weakness 2. Nationalization of mining activities in many countries
1. Growing residential sector in Asia 2.Rise in the mining activities in developing countries where it has a significant presence Opportunity 3. Tie-ups with mining and construction companies across the world
1. Intense competitive pressure 2. Sluggish growth of the Japanese economy Threats 3. Fluctuating foreign markets affects performance
Competition
1. Caterpillar Inc. 2. Samsung Heavy Equipments Competitors 3. Volvo
doc_325079691.docx
SWOT ANALYSIS OF KOMATSU
Komatsu
Parent Company
Komatsu Ltd., Japan
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Your Fuel for Faster networks
USP
Unique and unrivaled products for various business
STP
Segment
People and businesses who want industrial-use products and services
Target Group
People or Business expecting ‘Quality & Reliability’ for their money
Positioning
International leader in the field of construction and mining equipment
SWOT Analysis 1. Wide range of products for every Construction & Mining equipment need 2. Geographic diversification, Presence in many developing countries 3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation 4. It has a workforce of nearly 40,000 Strength 5. It has manufacturing operations in Japan, Asia, Europe and America
1. Presence of many competitors means limited scope for market share growth Weakness 2. Nationalization of mining activities in many countries
1. Growing residential sector in Asia 2.Rise in the mining activities in developing countries where it has a significant presence Opportunity 3. Tie-ups with mining and construction companies across the world
1. Intense competitive pressure 2. Sluggish growth of the Japanese economy Threats 3. Fluctuating foreign markets affects performance
Competition
1. Caterpillar Inc. 2. Samsung Heavy Equipments Competitors 3. Volvo
doc_325079691.docx