Description
SWOT ANALYSIS OF KOLKATA KNIGHT RIDERS
Kolkata Knight Riders
Parent Company
Red Chillies Entertainment
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Korbo Lorbo Jettbo (English- Do, Fight and Win)
Excellent marketing, maximum fan following and highest brand USP visibility
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
KKR is a team which will fight till the last moment to win
SWOT Analysis
1.Strongest brand name in IPL India and financially most profitable 2.Best marketing strategies and high quality merchandising 3.Bollywood Celebrity tie-up increase brand visibility and brand equity 4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India 5.Has had sponsorship tie-ups with big brands like Nokia, Hyundai, Strength Sprite , Matrix, Reebok
1.Has been amongst the poor performing teams, which has diluted brand equity Weakness 2.Lot of issues between players and management
1.Apart from good marketing, should improve performance to enhance brand image Opportunity 2.Opt for better international as well as good domestic players
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Delhi Dare Devils 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Deccan Chargers
doc_999082570.docx
SWOT ANALYSIS OF KOLKATA KNIGHT RIDERS
Kolkata Knight Riders
Parent Company
Red Chillies Entertainment
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Korbo Lorbo Jettbo (English- Do, Fight and Win)
Excellent marketing, maximum fan following and highest brand USP visibility
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
KKR is a team which will fight till the last moment to win
SWOT Analysis
1.Strongest brand name in IPL India and financially most profitable 2.Best marketing strategies and high quality merchandising 3.Bollywood Celebrity tie-up increase brand visibility and brand equity 4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India 5.Has had sponsorship tie-ups with big brands like Nokia, Hyundai, Strength Sprite , Matrix, Reebok
1.Has been amongst the poor performing teams, which has diluted brand equity Weakness 2.Lot of issues between players and management
1.Apart from good marketing, should improve performance to enhance brand image Opportunity 2.Opt for better international as well as good domestic players
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Delhi Dare Devils 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Deccan Chargers
doc_999082570.docx