Description
SWOT ANALYSIS OF KOHLS
Kohls
Parent Company
Kohl's Corporation
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Expect great things
USP
An American department store chain STP
Segment
Departmental stores with clothing electronics and accessories
Target Group
Upper middle and upper class individuals
Positioning
A complete store for families SWOT Analysis
1. It entered the S&P 500 list 2. The chain is one of the 20 largest retailer in the United States 3. Also listed in the Fortune 500 4. Revenue performance and financial position is high 5. Kohl's stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods 6.Present in Clothing, footwear, bedding, furniture, jewelry, beauty Strength products, electronics, and housewares.
1. Competition means constant challenge of retaining customers and market share Weakness 2. Limited global presence specially in emerging economies
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.More capital required for rapid expansion plan 2. Increasing raw material prices of goods Threats 3. Unfavorable govt policies and increasing competition Competition
1. Dillard's 2. Home Retail Group Competitors 3. Mercuries & Associates
doc_843291302.docx
SWOT ANALYSIS OF KOHLS
Kohls
Parent Company
Kohl's Corporation
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Expect great things
USP
An American department store chain STP
Segment
Departmental stores with clothing electronics and accessories
Target Group
Upper middle and upper class individuals
Positioning
A complete store for families SWOT Analysis
1. It entered the S&P 500 list 2. The chain is one of the 20 largest retailer in the United States 3. Also listed in the Fortune 500 4. Revenue performance and financial position is high 5. Kohl's stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods 6.Present in Clothing, footwear, bedding, furniture, jewelry, beauty Strength products, electronics, and housewares.
1. Competition means constant challenge of retaining customers and market share Weakness 2. Limited global presence specially in emerging economies
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.More capital required for rapid expansion plan 2. Increasing raw material prices of goods Threats 3. Unfavorable govt policies and increasing competition Competition
1. Dillard's 2. Home Retail Group Competitors 3. Mercuries & Associates
doc_843291302.docx