Description
SWOT ANALYSIS OF KOHINOOR BROAD CASTING
Kohinoor Broadcasting
Parent Company
Kohinoor Broadcasting Corporation Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Currently engaged in the media and entertainment industry with a USP particular focus on the TV industry.
STP
Segment
Consumer- TV Watching
Target Group
TV Audience in India
Production of advertisements; TV content, music programmes and Positioning certain other entertainment related activities.
SWOT Analysis
1. Completed setting up of the earth station that is capable of uplinking 8 TV Channels in Punjab and are focusing on play out station and other infrastructure for broadcasting. 2. Company established a wholly owned subsidiary under the name of Kohinoor Broadcasting Corporation FZE, in Dubai, as its distribution hub in United Arab Emirates. 3. Company is diversifying its portfolio by entering into solar energy sector Strength 4. Expertise in the industry due to an experienced workforce
1. Brand recognition is lesser than some of the big players in the industry 2. Market share growth is slow due to the presence of many Weakness competitors
1. Up-linking Facility could be our another source of income, as we know that a number of TV channels already exist in the market and many more new channels are trying to enter. Opportunity 2. Have the capacity to uplink eight channels, these numbers can be increased by adding more equipment in future, however the bandwidth
can be a limiting factor.
1. As the consumer sentiments continue to run low, advertisers are targeting social media rather than traditional media 2. Leading newspapers have been forced to increase the prices of the newspaper as the newspaper’s scrap value has gone up. As the value of rupee has diminished the newsprint imports have become costlier Threats 3. The advertisers have squeezed their budgets for the print media.
Competition
1. NDTV 2. Sri Adhikari Entertainment Competitors 3. Zee Entertainment
doc_809544609.docx
SWOT ANALYSIS OF KOHINOOR BROAD CASTING
Kohinoor Broadcasting
Parent Company
Kohinoor Broadcasting Corporation Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Currently engaged in the media and entertainment industry with a USP particular focus on the TV industry.
STP
Segment
Consumer- TV Watching
Target Group
TV Audience in India
Production of advertisements; TV content, music programmes and Positioning certain other entertainment related activities.
SWOT Analysis
1. Completed setting up of the earth station that is capable of uplinking 8 TV Channels in Punjab and are focusing on play out station and other infrastructure for broadcasting. 2. Company established a wholly owned subsidiary under the name of Kohinoor Broadcasting Corporation FZE, in Dubai, as its distribution hub in United Arab Emirates. 3. Company is diversifying its portfolio by entering into solar energy sector Strength 4. Expertise in the industry due to an experienced workforce
1. Brand recognition is lesser than some of the big players in the industry 2. Market share growth is slow due to the presence of many Weakness competitors
1. Up-linking Facility could be our another source of income, as we know that a number of TV channels already exist in the market and many more new channels are trying to enter. Opportunity 2. Have the capacity to uplink eight channels, these numbers can be increased by adding more equipment in future, however the bandwidth
can be a limiting factor.
1. As the consumer sentiments continue to run low, advertisers are targeting social media rather than traditional media 2. Leading newspapers have been forced to increase the prices of the newspaper as the newspaper’s scrap value has gone up. As the value of rupee has diminished the newsprint imports have become costlier Threats 3. The advertisers have squeezed their budgets for the print media.
Competition
1. NDTV 2. Sri Adhikari Entertainment Competitors 3. Zee Entertainment
doc_809544609.docx