Description
SWOT ANALYSIS OF KOCHI TUSKERS KERALA
Kochi Tuskers Kerala
Parent Company
Kochi Cricket Pvt Ltd
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Fight to victory
USP
Presence of a good team with good strategists
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
A cohesive cricket team that has a never say die attitude
SWOT Analysis
1. Rendezvous Sports World made the second highest bid of 1533.32 crores for Kochi 2.New stadium with a capacity of over 50,000 spectators 3.Brands associated with Kochi are Federal Bank, Anchor Toothpaste, Strength Lotto, Parinee
1.Had issues with earlier name "Indi Commandos Kerala" which received a lot of negative feedback from fans 2.Unable to leave an impression on the IPL Weakness 3.Lack of star players and branding as compared to other IPL teams
1.Better performances would increase brand image 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Pune Warriors 4.Mumbai Indians 6.Royal Challengers Bangalore Rajasthan Royals Delhi Daredevils Competitors Chennai Super Kings
doc_544780889.docx
SWOT ANALYSIS OF KOCHI TUSKERS KERALA
Kochi Tuskers Kerala
Parent Company
Kochi Cricket Pvt Ltd
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Fight to victory
USP
Presence of a good team with good strategists
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
A cohesive cricket team that has a never say die attitude
SWOT Analysis
1. Rendezvous Sports World made the second highest bid of 1533.32 crores for Kochi 2.New stadium with a capacity of over 50,000 spectators 3.Brands associated with Kochi are Federal Bank, Anchor Toothpaste, Strength Lotto, Parinee
1.Had issues with earlier name "Indi Commandos Kerala" which received a lot of negative feedback from fans 2.Unable to leave an impression on the IPL Weakness 3.Lack of star players and branding as compared to other IPL teams
1.Better performances would increase brand image 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Pune Warriors 4.Mumbai Indians 6.Royal Challengers Bangalore Rajasthan Royals Delhi Daredevils Competitors Chennai Super Kings
doc_544780889.docx