Description
SWOT ANALYSIS OF KOBE STEEL

Kobe Steel

Parent Company

Kobe Steel Ltd

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Focus on outstanding products & technologies

High-quality, value-added iron & steel products, reliable & advanced USP technology

STP

Segment

Steel products, Steel Castings & Forgings, Titanium, Steel powder,

Target Group

Automobile, electronics, construction, and shipbuilding industries

A corporate group that has a presence in global market & maintains a Positioning stable profit structure & a strong financial foundation

SWOT Analysis

1. Set up of compressor company in Europe & the middle east 2. Leading position in production of steel products 2. Focus on Research & Development 3. Employs around 34,000 employees 4. Diversified business operations Strength 5. Healthy financial position of company

1. Declining market share compared to competitors Weakness 2. Over dependence on Japanese market

1. Joint ventures & Collaborations to enjoy operational as well as financial synergies 2. Strategic expansion of operations to enjoy economies of scale Opportunity 3. Tapping emerging economies for business expansion

Threats

1. Fluctuations and increase in prices of raw materials

2. Stringent Government & environment regulations 3. Currency fluctuations affects market operations

Competition

1. JFE Holdings 2. Nippon Steel Competitors 3. Sumitomo Metal Industries



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