Description
SWOT ANALYSIS OF KLRF LTD
KLRF Ltd
Parent Company
Kovilpatti Lakshmi Roller Flour Mills
Category
Food processing and Products
Sector
Food and Beverages
Tagline/ Slogan
-
Focused towards continual improvement and customer segmentation USP based on specific product quality and end use applications STP
Segment
People preferring ready flour
Target Group
Lower, middle and upper middle class
Company focusing on product quality and creating specific products Positioning for different customer segments. SWOT Analysis
1. It has been operating for over 50 years now and is hence well established. 2. It has a very diversified business. It is into not only into Wheat Flour Milling but also into Textiles, Sheet Metal Fabrication and Trading. 3. Its warehouses are spacious and are equipped with modern material handlings equipment 4. It is an ISO 9001:2000 certified company 5. It is known for understanding customer requirements well and hasmade a phenomenal success in terms of supplying flour in various packages as 90 kg, 50 kg, 25 kg, 10 kg and 5 kg 6. One remarkable step taken is towards tapping the retail segment and it is a pioneer in launching half kg and one kg consumer packs of Strength Maida, Sooji, Resultant Atta and Whole Meal Atta.
1.It is well-known only in South India and hence limited reach Weakness 2.It does not have a very good brand recall
1.Increase its presence in other parts of India other than south India. 2.Increase exporting its high quality flour. Opportunity 3.Diversify into new food products
1.Competitors have flours having higher brand recall. 2. Unfavorable govt policies and economic conditions Threats 3. Rising prices of raw materials and increasing cost of labor Competition
1.Pillsbury chaki fresh atta 2.Shaktibhog atta Competitors 3.Aashirwaad atta
doc_739906656.docx
SWOT ANALYSIS OF KLRF LTD
KLRF Ltd
Parent Company
Kovilpatti Lakshmi Roller Flour Mills
Category
Food processing and Products
Sector
Food and Beverages
Tagline/ Slogan
-
Focused towards continual improvement and customer segmentation USP based on specific product quality and end use applications STP
Segment
People preferring ready flour
Target Group
Lower, middle and upper middle class
Company focusing on product quality and creating specific products Positioning for different customer segments. SWOT Analysis
1. It has been operating for over 50 years now and is hence well established. 2. It has a very diversified business. It is into not only into Wheat Flour Milling but also into Textiles, Sheet Metal Fabrication and Trading. 3. Its warehouses are spacious and are equipped with modern material handlings equipment 4. It is an ISO 9001:2000 certified company 5. It is known for understanding customer requirements well and hasmade a phenomenal success in terms of supplying flour in various packages as 90 kg, 50 kg, 25 kg, 10 kg and 5 kg 6. One remarkable step taken is towards tapping the retail segment and it is a pioneer in launching half kg and one kg consumer packs of Strength Maida, Sooji, Resultant Atta and Whole Meal Atta.
1.It is well-known only in South India and hence limited reach Weakness 2.It does not have a very good brand recall
1.Increase its presence in other parts of India other than south India. 2.Increase exporting its high quality flour. Opportunity 3.Diversify into new food products
1.Competitors have flours having higher brand recall. 2. Unfavorable govt policies and economic conditions Threats 3. Rising prices of raw materials and increasing cost of labor Competition
1.Pillsbury chaki fresh atta 2.Shaktibhog atta Competitors 3.Aashirwaad atta
doc_739906656.docx