Description
SWOT ANALYSIS OF KLM AIRLINES
KLM Parent Company Category Sector Tagline/ Slogan USP Air France-KLM International Airlines Journeys of inspiration Oldest airline in the world still operating under its original name STP Segment Target Group Positioning People looking for comfort and punctuality Upper middle class urban Oldest operational airline which has the maximum experience SWOT Analysis 1. A very positive image amongst the customers 2. Besides Sky Team, the company has code-sharing agreement with 28 other airlines, thus reach of KLM is vast 3. Good brand image because of KLM AirCares, a programme that aids underprivileged children 4. Average age of fleet is less which comprises 210+ aircrafts Strength 5. Good advertising and branding have made it a top brand recall 1. Job losses and capacity cuts have led to job insecurity causing concern 2. The Dutch government having significant voting rights causes operational inefficiency 1. Opportunities for expansion in the LCC segment Opportunity 2. More efficient aircrafts in development by both Boeing and Airbus: greater passenger capacity can lead to reduced costs per
Weakness
seat 3. Sustainable growth opportunities, it will help to gain access to any market that will increase the quality its network 1. Government bailouts for competitors may lead to unfair competition also governmental interference with respect to consolidations is a problem 2. Local airlines could pick up short-distance non-business passengers. Small, privately-owned charter airlines in the US could compete for business Threats 3. Increasing environmental concerns may lead to higher taxes Competition 1. Lufthansa 2. AMR 3. British Airways
Competitors
doc_878239093.docx
SWOT ANALYSIS OF KLM AIRLINES
KLM Parent Company Category Sector Tagline/ Slogan USP Air France-KLM International Airlines Journeys of inspiration Oldest airline in the world still operating under its original name STP Segment Target Group Positioning People looking for comfort and punctuality Upper middle class urban Oldest operational airline which has the maximum experience SWOT Analysis 1. A very positive image amongst the customers 2. Besides Sky Team, the company has code-sharing agreement with 28 other airlines, thus reach of KLM is vast 3. Good brand image because of KLM AirCares, a programme that aids underprivileged children 4. Average age of fleet is less which comprises 210+ aircrafts Strength 5. Good advertising and branding have made it a top brand recall 1. Job losses and capacity cuts have led to job insecurity causing concern 2. The Dutch government having significant voting rights causes operational inefficiency 1. Opportunities for expansion in the LCC segment Opportunity 2. More efficient aircrafts in development by both Boeing and Airbus: greater passenger capacity can lead to reduced costs per
Weakness
seat 3. Sustainable growth opportunities, it will help to gain access to any market that will increase the quality its network 1. Government bailouts for competitors may lead to unfair competition also governmental interference with respect to consolidations is a problem 2. Local airlines could pick up short-distance non-business passengers. Small, privately-owned charter airlines in the US could compete for business Threats 3. Increasing environmental concerns may lead to higher taxes Competition 1. Lufthansa 2. AMR 3. British Airways
Competitors
doc_878239093.docx