Description
SWOT ANALYSIS OF KLETT PUBLISHING
Klett Publishing
Parent Company
Klett Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Truly International brand
High quality academic and reference works, educational texts and USP dictionaries catering to a diverse range of students and scholars
STP
Segment
All kinds of publishing needs
Target Group
Educational sector and Dictionaries
Positioning
Best publisher for educational resources in the world
SWOT Analysis
1. One of the top 30 Global Publishing Brands 2. German biggest educational publisher presenting dictionaries, school books, teaching aids, learn adventures, language courses, foreign rights 3. The Klett Group is Germany’s leading provider of educational materials and among the prominent in Europe. It is represented in 17 countries and at 40 locations 4. The publishing houses of the Group also have a good reputation for their customer oriented solutions especially when it comes to new Strength media, such as the Internet and software applications
1. Intense competition means limited market share and geographic reach 2. Online testing platform aimed to provide growth opportunities has Weakness still to reach growth in many countries
1. Increase in the share of the emerging markets as they contributed more than 40 % of its revenue 2. Increase in journals retentions and acquisitions 3. Digital development continues to be an increasingly important part Opportunity of schools publishing around the world
1.Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets Threats 3. Digitization and the rapid growth of online products
Competition
1. Pearson PLC 2.Wiley & Sons Pvt Ltd Competitors 3.Cengage Learning
doc_213605223.docx
SWOT ANALYSIS OF KLETT PUBLISHING
Klett Publishing
Parent Company
Klett Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Truly International brand
High quality academic and reference works, educational texts and USP dictionaries catering to a diverse range of students and scholars
STP
Segment
All kinds of publishing needs
Target Group
Educational sector and Dictionaries
Positioning
Best publisher for educational resources in the world
SWOT Analysis
1. One of the top 30 Global Publishing Brands 2. German biggest educational publisher presenting dictionaries, school books, teaching aids, learn adventures, language courses, foreign rights 3. The Klett Group is Germany’s leading provider of educational materials and among the prominent in Europe. It is represented in 17 countries and at 40 locations 4. The publishing houses of the Group also have a good reputation for their customer oriented solutions especially when it comes to new Strength media, such as the Internet and software applications
1. Intense competition means limited market share and geographic reach 2. Online testing platform aimed to provide growth opportunities has Weakness still to reach growth in many countries
1. Increase in the share of the emerging markets as they contributed more than 40 % of its revenue 2. Increase in journals retentions and acquisitions 3. Digital development continues to be an increasingly important part Opportunity of schools publishing around the world
1.Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets Threats 3. Digitization and the rapid growth of online products
Competition
1. Pearson PLC 2.Wiley & Sons Pvt Ltd Competitors 3.Cengage Learning
doc_213605223.docx