Description
SWOT ANALYSIS OF KISSAN TOMATO KETCHUP
Kissan Tomato Ketchup
Parent Company
HUL
Category
Food Product
Sector
Food Products
Tagline/ Slogan
Just Lagao Kuch Bhi Khao
USP
Most well renowned ketchup brand STP
Segment
People who want to add a taste with everything they have
Target Group
All people in the upper and middle class
Positioning
Makes food interesting SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
Weakness
1.Not too thick
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Threat from other ketchups and local homemade chutneys Competition
1.Heinz ketchup Competitors 2.Delmonte ketchup
doc_427612099.docx
SWOT ANALYSIS OF KISSAN TOMATO KETCHUP
Kissan Tomato Ketchup
Parent Company
HUL
Category
Food Product
Sector
Food Products
Tagline/ Slogan
Just Lagao Kuch Bhi Khao
USP
Most well renowned ketchup brand STP
Segment
People who want to add a taste with everything they have
Target Group
All people in the upper and middle class
Positioning
Makes food interesting SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
Weakness
1.Not too thick
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Threat from other ketchups and local homemade chutneys Competition
1.Heinz ketchup Competitors 2.Delmonte ketchup
doc_427612099.docx