Description
SWOT ANALYSIS OF KISSAN SQUASH
Kissan Squash
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Sachche phalon ki praapti
USP
Easy to make just by mixing water STP
Segment
People looking for refreshment
Target Group
Children lower and middle class
Positioning
Deliciously wholesome products for kids to grow up SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
Weakness
1.Limited flavors
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Threat from aerated drinks and soft drinks Competition
1.Minute Maid Competitors 2.Rasna
doc_689773478.docx
SWOT ANALYSIS OF KISSAN SQUASH
Kissan Squash
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Sachche phalon ki praapti
USP
Easy to make just by mixing water STP
Segment
People looking for refreshment
Target Group
Children lower and middle class
Positioning
Deliciously wholesome products for kids to grow up SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
Weakness
1.Limited flavors
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Threat from aerated drinks and soft drinks Competition
1.Minute Maid Competitors 2.Rasna
doc_689773478.docx