Description
SWOT ANALYSIS OF KISSAN JAM
Kissan Jam
Parent Company
HUL
Category
Food Product
Sector
Food Products
Tagline/ Slogan
Jamilicious
USP
Most popular jam brand
STP
Segment
People wanting to have a sweet breakfast
Target Group
All people in the upper and middle class
Positioning
Makes food interesting
SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1.Food products have a limited shelf life
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
1.Health conscious people avoiding sweet Threats 2.Honey
Competition
1. Mala Jam 2.Mapro Jam Competitors 3.Druk Jam
doc_152520042.docx
SWOT ANALYSIS OF KISSAN JAM
Kissan Jam
Parent Company
HUL
Category
Food Product
Sector
Food Products
Tagline/ Slogan
Jamilicious
USP
Most popular jam brand
STP
Segment
People wanting to have a sweet breakfast
Target Group
All people in the upper and middle class
Positioning
Makes food interesting
SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1.Food products have a limited shelf life
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
1.Health conscious people avoiding sweet Threats 2.Honey
Competition
1. Mala Jam 2.Mapro Jam Competitors 3.Druk Jam
doc_152520042.docx