Description
SWOT ANALYSIS OF KINROSS GOLD
Kinross Gold
Parent Company
Kinross Gold
Category
Diversified Metals & Mining
Sector
Mining (Gold)
Tagline/ Slogan
-
USP
Focus on people in carrying out their business
STP
Segment
Industrial
Target Group
Gold jewelry industry and other industries using gold as raw Material
Performs its business with strictest of discipline, aiming towards highest Positioning of performances and by always putting its people first
SWOT Analysis
1. Diversified resources spread across 4 continents 2. Strong financial performance Strength 3. Focus on people – minimizes threat of strict labor regulations
Weakness
1. Little/minimum focus on costs
1. Expansion of operations in Asia Opportunity 2. Developing internal power generation, transportation facilities
1. Environmental regulations Threats 2. Decrease of gold in the Jewelry sector
Competition
Barrick Gold Corporation Goldcorp Inc Competitors NovaGold Resources Inc.
Seabridge Gold Inc.
doc_757167142.docx
SWOT ANALYSIS OF KINROSS GOLD
Kinross Gold
Parent Company
Kinross Gold
Category
Diversified Metals & Mining
Sector
Mining (Gold)
Tagline/ Slogan
-
USP
Focus on people in carrying out their business
STP
Segment
Industrial
Target Group
Gold jewelry industry and other industries using gold as raw Material
Performs its business with strictest of discipline, aiming towards highest Positioning of performances and by always putting its people first
SWOT Analysis
1. Diversified resources spread across 4 continents 2. Strong financial performance Strength 3. Focus on people – minimizes threat of strict labor regulations
Weakness
1. Little/minimum focus on costs
1. Expansion of operations in Asia Opportunity 2. Developing internal power generation, transportation facilities
1. Environmental regulations Threats 2. Decrease of gold in the Jewelry sector
Competition
Barrick Gold Corporation Goldcorp Inc Competitors NovaGold Resources Inc.
Seabridge Gold Inc.
doc_757167142.docx