Description
SWOT ANALYSIS OF KINLEY WATER
Kinley Water
Parent Company
Coca Cola
Category
Water
Sector
Food Products
Tagline/ Slogan
Boond boond mein vishwaas
Made with reverse –osmosis along with the latest technology to USP ensure purity STP
Segment
For all people seeking hygienic drinking water
Target Group
All age groups Lower, middle and upper class people
Positioning
Water that is as pure as it is meant to be SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1. No clear positioning- just like any other packaged drinking water
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other drinks competitors Threats 2.Lot of People don’t spend on water or buy local brands
Competition
1.Aquafina 2.Bisleri Competitors 3.Local Water Brands
doc_296466391.docx
SWOT ANALYSIS OF KINLEY WATER
Kinley Water
Parent Company
Coca Cola
Category
Water
Sector
Food Products
Tagline/ Slogan
Boond boond mein vishwaas
Made with reverse –osmosis along with the latest technology to USP ensure purity STP
Segment
For all people seeking hygienic drinking water
Target Group
All age groups Lower, middle and upper class people
Positioning
Water that is as pure as it is meant to be SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1. No clear positioning- just like any other packaged drinking water
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other drinks competitors Threats 2.Lot of People don’t spend on water or buy local brands
Competition
1.Aquafina 2.Bisleri Competitors 3.Local Water Brands
doc_296466391.docx